pathway solutions

Digital Marketing

• Develop and implement the content marketing strategy (paid and organic) across the entire customer journey
• Manage and source external service providers for video production, copywriting, and design
• Lead and further develop the in-house SEO Content Creator
• Manage funnel tracking and automated analysis of lead costs, conversion rates, and CAC payback in Google Sheets
• Commission and provide feedback on creative assets for Meta, TikTok, and Google Ads channels
• Analyze, monitor, and optimize video and static ads
• Build and scale organic video content for LinkedIn and YouTube
• Develop thought-leadership content with the founders and Sales team
• Repurpose webinar content into short clips and blog articles
• Track and report campaign performance using Google Analytics, pixels, and conversion tracking
• Independently advance analytics capabilities using AI
• A/B test creative assets, landing pages, and campaign hooks
• Optimize the conversion rate of the Webflow website
• Collaborate with the Sales team to assess lead quality
• Build scalable content processes, including editorial calendars, feedback cycles, and performance analysis

Senior Online Marketing Manager – SaaS

Ecommerce

• Design, develop, and maintain robust billing applications and features, including invoice generation systems, using Java 25
• Architect and manage highly concurrent, multi-threaded application logic for memory efficiency and system stability
• Take ownership of infrastructure tasks and ensure systems are scalable, reliable, and well-maintained
• Utilize and optimize SQL and NoSQL databases, including Bigtable
• Design and maintain high-quality API integrations using standards such as Swagger/OpenAPI
• Implement and manage solutions within cloud environments, preferably GCP

Senior Java Developer – E-Commerce, Accounting SaaS

• Support e-commerce entrepreneurs with bookkeeping issues via email and video calls
• Ensure high customer satisfaction through clear and friendly communication
• Identify recurring issues and improve solutions
• Work closely with the Onboarding Automation Team to ensure customer satisfaction

Tax Accountant – E-commerce Onboarding

Accounting Manager

• Provide daily support to e-commerce entrepreneurs via email and video calls with accounting-related issues
• Ensure high customer satisfaction through clear and friendly communication
• Identify recurring issues and improve solutions
• Work closely with the Onboarding Automation team to ensure customer satisfaction

Tax Specialist, Tax Assistant, Tax Advisor, Accounting

• Develop and execute the content marketing strategy for paid and organic channels across the entire customer journey
• Manage and source external providers for video production, copywriting, and design, including briefings and feedback loops
• Lead and develop the in-house SEO Content Creator
• Manage funnel tracking and automated analysis of lead costs, conversion rates, and CAC payback in Google Sheets
• Commission and provide feedback on creative assets for Meta, TikTok, and Google Ads channels
• Analyze, monitor, and optimize video and static ads with external freelancers
• Build and scale organic video content for LinkedIn and YouTube
• Develop thought leadership content in collaboration with the Founder and Sales team
• Repurpose webinar content into short clips and blog articles
• Track and report campaign performance using Google Analytics, pixels, and conversion tracking
• Independently advance analytics capabilities with AI
• A/B test creative assets, landing pages, and campaign hooks
• Optimize the conversion rate of the Webflow website with external providers
• Collaborate with the Sales team to assess lead quality and integrate feedback into the content strategy
• Build scalable content processes with editorial calendars, feedback cycles, and performance evaluation