Senior Online Marketing Manager – SaaS

pathway solutions

. Develop and implement the content marketing strategy (paid and organic) across the entire customer journey .

Posted 9/30/2026full-timeRemote • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing content marketing strategies across various channels, with a strong focus on performance marketing, analytics, and collaboration with sales teams. Proficient in managing external creative partners and optimizing content for lead generation and conversion.

Highest-signal resume keywords

Performance MarketingContent Marketing StrategyGoogle AnalyticsSEO ExpertiseOrganic Video Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Funnel AnalyticsA/B TestingConversion Rate OptimizationCampaign Performance TrackingContent Repurposing

Soft Skills

CollaborationLeadershipFeedback Management

Tools & Technologies

Google SheetsMeta AdsTikTok AdsGoogle AdsWebflow

Industry Keywords

SaaSE-commerceContent ProcessesEditorial CalendarsLead Quality Assessment

About the role

Key responsibilities & impact

Develop and implement the content marketing strategy (paid and organic) across the entire customer journey
Manage and source external service providers for video production, copywriting, and design
Lead and further develop the in-house SEO Content Creator
Manage funnel tracking and automated analysis of lead costs, conversion rates, and CAC payback in Google Sheets
Commission and provide feedback on creative assets for Meta, TikTok, and Google Ads channels
Analyze, monitor, and optimize video and static ads
Build and scale organic video content for LinkedIn and YouTube
Develop thought-leadership content with the founders and Sales team
Repurpose webinar content into short clips and blog articles
Track and report campaign performance using Google Analytics, pixels, and conversion tracking
Independently advance analytics capabilities using AI
A/B test creative assets, landing pages, and campaign hooks
Optimize the conversion rate of the Webflow website
Collaborate with the Sales team to assess lead quality
Build scalable content processes, including editorial calendars, feedback cycles, and performance analysis

Requirements

What you’ll need

Use Claude or other AI tools to independently launch and manage performance campaigns on Meta or Google
Several years of experience in performance marketing (Meta, TikTok, Google Ads) in SaaS or e-commerce
Experience managing external creative partners
Expertise in tracking and funnel analytics (Google Analytics, pixels, CAC, conversion rates) – nice to have and can be learned on the job
Strong SEO expertise – nice to have and can be learned on the job
Experience in organic video marketing (YouTube, LinkedIn) – nice to have and can be learned on the job

Benefits

Comp & perks

Remote-first environment and family-friendly working hours – you decide when you work
No office attendance required
Coaching budget
Mentoring
Diverse team
30 days of vacation
Attractive compensation package
Responsibility and opportunities for personal development