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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth marketing and strategic partnerships within the healthcare sector, with a strong focus on data-driven decision-making and cross-functional team leadership. Capable of designing and executing go-to-market strategies that align with business goals and drive measurable results.
Highest-signal resume keywords
Growth MarketingStrategic Partnerships ManagementCross-Functional Team LeadershipData Analysis and PresentationCo-Marketing Program Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market StrategyCampaign ManagementKPI TrackingNegotiationMarket Development
Soft Skills
StorytellingAdaptabilityOutcome Ownership
Industry Keywords
HealthcareHealthtechFintechElective HealthcarePartnership Agreements
About the role
Key responsibilities & impact- Own end-to-end go-to-market for PatientFi's priority healthcare verticals
- Turn leadership's direction into launch plans with milestones, owners, and success metrics
- Design provider acquisition motions, including positioning, offers, messaging, and channel mix
- Plan and run multi-channel campaigns and manage related collateral with creative and content teams
- Run pilots, analyze results, and scale what works
- Align with Sales on messaging, lead quality, and market feedback
- Track KPIs including qualified leads, conversion, cost per acquired provider, and active providers
- Present findings and recommendations to senior leadership
- Identify and prioritize strategic partners, including manufacturers, brands, distributors, associations, practice-management and healthtech platforms, and buying groups
- Structure and negotiate referral, co-marketing, integration, and other partnership agreements
- Own partner relationships from initial conversation through renewal
- Plan and run co-marketing programs and track partner-sourced pipeline and volume
- Represent partner needs and market feedback in go-to-market strategy
- Manage and grow existing partnerships with cross-functional teams
- Lead initiatives from kickoff to completion, on time, on budget, and aligned to business goals
- Align Sales, Marketing, Product, and Operations on growth initiatives
- Monitor industry trends, competitors, and emerging opportunities
Requirements
What you’ll need- 5+ years in growth marketing, market development, or strategic partnerships
- Experience negotiating and managing strategic partnerships as a go-to-market channel, including co-marketing programs
- Track record of leading cross-functional teams without direct authority
- Experience in elective or cash-pay healthcare, healthtech, or fintech/payments strongly preferred
- Data-driven mindset; comfortable analyzing campaign and partnership performance and presenting recommendations to senior leadership
- Strong storytelling skills; able to turn a complex growth opportunity into a clear, compelling narrative
- Comfort with ambiguity and energy for owning outcomes in a fast-paced, high-growth environment
- Employment visa sponsorship is unavailable; PatientFi cannot sponsor or take over sponsorship of an employment visa
Benefits
Comp & perks- Quarterly variable compensation program eligibility
- Medical, dental, and vision premiums covered at 80% for employees and dependents
- Unlimited PTO
- 401(k)
- Parental leave
- Accidental death and dismemberment (AD&D) policy at no cost to you