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Marketing Specialist II
Patterson Companies, Inc.. Develop and execute strategic marketing initiatives for Patterson Animal Health International .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing strategic marketing initiatives, with a strong focus on digital channel management and data analytics. Proficient in managing budgets, forecasting, and vendor funding while ensuring effective communication and collaboration across teams.
Highest-signal resume keywords
Strategic Marketing InitiativesDigital Channel ManagementData AnalyticsMicrosoft Office SuiteAnimal Health Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarketingBudgetingForecastingVendor FundingData AnalyticsDigital MarketingSEO/SEME-commerce ManagementPromotional PlanningLead Generation
Soft Skills
Verbal CommunicationWritten CommunicationCritical ThinkingAttention to DetailOrganizational Skills
Tools & Technologies
Microsoft Office SuiteSAPE-commerce PlatformsSocial Media ToolsEmail Marketing Tools
Industry Keywords
Animal HealthAgricultureMarketing CampaignsCustomer EventsInsight Magazine
Tech Stack
Tools & technologiesERP
About the role
Key responsibilities & impact- Develop and execute strategic marketing initiatives for Patterson Animal Health International
- Lead efforts to revise and improve national and regional buying shows
- Improve and provide regular updates to the AHI website
- Provide guidance and regular updates to the AHI E-commerce website
- Support Turnkey and Technologies division integration and bring new customer tools to market
- Coordinate promotional plans and materials for the fleet segment and field-based selling organization
- Manage administrative tasks related to budgeting, forecasting, vendor funding, and channel expenses
- Define and act on opportunities to improve external communications, including Insight Magazine, customer emails, and social media
- Facilitate marketing and lead-generation campaigns and customer events
- Provide support to Marketing Managers
- Prioritize tasks and work streams to maximize business impact
- Communicate through meeting notes, emails, and reports
- Perform other duties as assigned
Requirements
What you’ll need- Bachelor degree in Marketing, Business, or Animal Health related field, or equivalent combination of education and experience
- Minimum of two (2) years of experience in a marketing position
- Demonstrated track record of working both independently and collaboratively to achieve organizational and team goals
- Ability to multitask and adjust to changing workflows and multiple deadlines; ability to work with confidential materials
- Exceptional verbal and written communications skills
- Ability to apply critical thinking to recommend solutions to challenges as they arise
- Advanced use of Microsoft Office Suite (Outlook/365, Excel, Word, PowerPoint, Teams)
- Strong attention to detail and organizational skills
- Experience in Animal Health/Agriculture preferred
- Proficiency in data analytics preferred
- Proficiency in SAP or related ERP preferred
- Experience in digital (email, SEO/SEM, social, retargeting etc.) channel management preferred
- Must be able to communicate with others in person, over the phone, and in writing
- Must be able to understand and effectively exchange accurate information with coworkers, customers, and vendors
- Must be able to read and interpret various electronic and written documents
- Able to move packages up to 10 pounds occasionally
- Minimal national travel (10%) required
Benefits
Comp & perks- Full Medical, Dental, and Vision benefits and an integrated Wellness Program
- 401(k) Match Retirement Savings Plan
- Paid Time Off (PTO)
- Holiday Pay & Floating Holidays
- Volunteer Time Off (VTO)
- Educational Assistance Program
- Full Paid Parental and Adoption Leave
- LifeWorks (Employee Assistance Program)
- Patterson Perks Program
- Competitive benefits, unique incentive programs and rewards for eligible employees