Global Product Marketing Manager

Paula's Choice Skincare

. Develop new product launch concepts to drive category growth globally .

Posted 9/28/2026full-timeSeattle • Washington • United StatesMid-LevelSenior💰 $105,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product launch management, strategic marketing, and cross-functional team leadership, with a strong focus on consumer insights and market analysis to drive category growth. Proficient in managing pricing strategies and developing innovative marketing concepts within the CPG and beauty sectors.

Highest-signal resume keywords

Product Launch ManagementStrategic MarketingCross-Functional Team LeadershipAnalytical and Quantitative AcumenProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consumer Insights AnalysisMarket Competition AnalysisPricing Strategy ManagementBusiness Case DevelopmentNPL Process UnderstandingSyndicated Data KnowledgeAgile Creative ThinkingSales and Profit AnalysisForecastingStage-Gate Presentations

Soft Skills

Strategic ThinkingCommunicationInfluenceCollaborationLeadership

Certifications & Qualifications

Bachelor’s DegreeMBA Preferred

Industry Keywords

CPG Brand ManagementBeauty MarketingSkincare Product MarketingGlobal MarketingCategory Growth

About the role

Key responsibilities & impact

Develop new product launch concepts to drive category growth globally
Create positioning and stories to fill portfolio white space and drive growth
Translate consumer knowledge into strategy, innovations, renovations, animations, and communications
Analyze category trends, consumer insights, category dynamics, and market competition
Analyze new product potential and make recommendations based on sales and profit analysis
Manage new product launches, including insights, concept positioning, pricing, forecasting, incrementality/cannibalization analysis, and stage-gate presentations
Make strategic recommendations for innovation, renovation, animation, or rationalization
Develop and present strategies to senior management
Lead cross-functional teams to overcome executional and logistical hurdles
Collaborate with Product Insights and Regulatory teams on product testing and marketing claims
Manage pricing strategy and competitive benchmark analysis
Manage annual price increases with Finance and present them to leadership and global markets/retailers
Report to the Senior Director, Global Product Marketing

Requirements

What you’ll need

Bachelor’s Degree required; MBA preferred
5+ years relevant work experience in traditional CPG brand management and/or beauty marketing
Track record in agile creative thinking and generating new marketing ideas
Experience working with internal and external creative partners
Strategic thinking for a dynamic category and channel
Proven record of completing projects on time in full through cross-functional team management, leadership, communication, and influence
Strong analytical and quantitative acumen
Knowledge of syndicated data, preferably NPD
Experience developing business cases
Strong project management skills
Understanding of the NPL process from ideation to execution
Skincare product marketing and development experience is a plus
Global marketing experience is a plus
Availability for typical business hours with flexibility for global time zone coordination

Benefits

Comp & perks

Generous paid time off, including time off to volunteer
Learning and development resources
Meditation app memberships
Product discounts and free samples
Health, vision, dental, and retirement benefits
Flexible spending account
Employee assistance program
Fitness perks
Flexible location
Dog-friendly office
Company discretionary bonus plan
Team volunteering, Mariners games, and happy hours