Paula's Choice Skincare

Marketing

• Own Americas trade marketing strategy and execution across Sephora US, Sephora at Kohl's, Sephora Canada, Sephora LATAM, and Dermstore.com
• Translate Global Brand go-to-market plans into retailer-specific execution
• Manage the Americas trade marketing budget, including annual planning, spend allocation, OpEx tracking, invoices, and quarterly reforecasting
• Lead annual and quarterly Joint Business Planning with retail partners
• Lead marketing strategy and execution for P.C Sephora LATAM expansion
• Serve as senior marketing relationship owner for Sephora US, Canada, and LATAM
• Own trade marketing plans, execution, results reporting, and promotional tent-pole moments
• Represent Paula's Choice in market weeks, business reviews, and partner strategy sessions
• Guide retail media network strategy and off-site media needs
• Own monthly and quarterly 360 trade marketing readouts for leadership
• Develop retail in-app previews, digital programs, and beta opportunities
• Own North American retail PDP asset strategy and digital shelf standards
• Oversee retail PR and digital programs with Canada and LATAM agencies
• Manage ratings and reviews vendor relationship, contract, budget, audits, and performance reporting
• Manage and develop 1 direct report
• Represent North America Trade Marketing in executive and cross-functional planning
• Present portfolio strategy, results, and investment recommendations to leadership
• Own post-campaign analysis and strategic recommendations
• Partner with Sales, Education, Product Marketing, Brand Marketing, VM, Creative, Finance, Digital Americas, VP of Sales, and Global Brand

Senior Manager, Trade Marketing

Sales

• Manage day-to-day business with Sephora, Sephora US, Canada, Kohl’s, and Dermstore
• Serve as primary commercial contact for Sephora merchants, category managers, and marketing teams
• Develop and execute annual Joint Business Plans
• Identify opportunities to expand distribution, improve assortment productivity, and increase market share
• Support product launches, seasonal events, promotions, sampling programs, and merchandising updates
• Lead market week preparations and presentation development
• Analyze sales performance, category trends, competitive activity, consumer insights, and Sephora Portal metrics
• Recommend assortment, pricing, promotional, and merchandising strategies
• Monitor promotional investments, retailer funding, trade spend, profitability, and ROI
• Monitor sales trends, promotional effectiveness, market share, and retail KPIs
• Prepare internal leadership presentations, Monthly and Quarterly Business Reviews, and Joint Business Planning meetings
• Provide strategic recommendations based on data and marketplace insights
• Coordinate communication across Sales, Marketing, Retail Operations, Supply Chain, Education, and Finance

Senior Manager, Retail Sales

Technical Program Manager

• Lead technology projects and smaller-scale programs from planning through implementation
• Develop and maintain objectives, workplans, milestones, budgets, and success measures
• Coordinate delivery across business stakeholders, technology teams, vendors, and consulting partners
• Gather, document, and validate business requirements and translate them into functional and technical specifications
• Manage risks, issues, dependencies, decisions, and resource constraints
• Facilitate stakeholder alignment and maintain accountability across teams without direct authority
• Create status reports, decision materials, dashboards, and program documentation
• Contribute to consistent program management practices and ways of working
• Collaborate with stakeholders across North America and Europe, and occasionally Asia

Manager

• Lead a global team of Category Demand Planners
• Own aggregated, category-level global demand planning for revenue-generating units
• Scale a consistent forecasting methodology across NAM, APAC, EU, and ANZ
• Maintain a rolling 18-month demand horizon
• Bring category insights and item-level trends into S&OP meetings
• Lead monthly demand reviews and the demand step of the integrated S&OP process
• Partner with Sales, Marketing, Finance, and Supply to build the consensus demand plan
• Represent demand planning at consensus and executive S&OP tiers
• Run an in-month global pacing view to identify revenue risks and opportunities
• Provide in-season analysis on promotions, events, and launches
• Define and own forecast KPIs and drive continuous improvement
• Drive Quarterly Category Hindsight reviews, Product Lifecycle Management, and assortment optimization
• Lead product ranking and core-SKU definition to support inventory strategy
• Drive new-product-launch market forecast consolidation and approval
• Serve as demand planning lead for the Oracle Planning Central implementation
• Ensure planning tools use the demand plan and operational data to drive supply planning
• Hire, manage, and develop the Global Category Demand Planning team

Senior Demand Planning Manager

Brand Manager

• Support brand marketing strategy for assigned campaigns, including positioning, campaign platforms, and creative briefs grounded in clinical claims substantiation and competitive intelligence
• Partner with Creative, Social, Copy, and Influence teams to build full-funnel campaign elements across DTC, Amazon, and prestige retail partners such as Sephora
• Maintain go-to-market toolkits, marketing SharePoint content, launch tiering, and brief templates
• Manage launch timelines across phased global rollouts and coordinate dependencies across Creative, Retail, Media, and regional brand teams
• Maintain RACI matrices and flag timeline risks with mitigation options
• Support marketing budget allocations tied to volume, share, and ROI outcomes
• Manage early-read and post-launch performance reporting across DTC, Amazon, and Sephora
• Track campaign spend against budget, flag variances, and contribute to measurement frameworks
• Coordinate regional execution across North America, EU, APAC, and ANZ
• Build relationships with regional creative, retail media, and commercial stakeholders
• Prepare leadership and cross-regional strategy and performance updates
• Build PowerPoint decks, Excel models, and PDFs
• Present brand strategy, launch plans, and performance updates to managers and cross-functional partners
• Report to the Senior Director of NA Integrated Campaigns and Global Retail Marketing
• Travel occasionally for launch events, retail partner meetings, and regional team collaboration

Global Brand Manager

Product Marketing

• Develop new product launch concepts to drive category growth globally
• Create positioning and stories to fill portfolio white space and drive growth
• Translate consumer knowledge into strategy, innovations, renovations, animations, and communications
• Analyze category trends, consumer insights, category dynamics, and market competition
• Analyze new product potential and make recommendations based on sales and profit analysis
• Manage new product launches, including insights, concept positioning, pricing, forecasting, incrementality/cannibalization analysis, and stage-gate presentations
• Make strategic recommendations for innovation, renovation, animation, or rationalization
• Develop and present strategies to senior management
• Lead cross-functional teams to overcome executional and logistical hurdles
• Collaborate with Product Insights and Regulatory teams on product testing and marketing claims
• Manage pricing strategy and competitive benchmark analysis
• Manage annual price increases with Finance and present them to leadership and global markets/retailers
• Report to the Senior Director, Global Product Marketing

Senior Manager, Trade Marketing

Senior Manager, Retail Sales

Technical Program Manager

Senior Demand Planning Manager

Global Brand Manager

Global Product Marketing Manager