Product Manager, DTC Customer Journey – Shopify

Paula's Choice Skincare

. Manage and advance the day-to-day DTC roadmap across the Shopify site, checkout, and post-purchase experiences .

Posted 10/27/2026full-timeRemote • United StatesMid-LevelSenior💰 $110,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing DTC product roadmaps and enhancing customer experiences on Shopify through data-driven insights and collaboration with cross-functional teams. Proficient in Agile methodologies, A/B testing, and utilizing analytics tools to optimize performance metrics.

Highest-signal resume keywords

Product ManagementShopify ExperienceAgile MethodologiesA/B TestingUX Research

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Backlog ManagementData AnalysisCustomer Journey MappingUser Story DevelopmentConversion Rate OptimizationKPI TrackingUsability TestingMobile-First DesignExperimentation FrameworksEcommerce Strategy

Soft Skills

Excellent CommunicationOrganizational SkillsStakeholder ManagementPrioritizationCollaboration

Tools & Technologies

ShopifyJiraConfluenceGoogle AnalyticsPowerBIQuantum MetricsKlaviyoSFCCSFMCPersonalization Platforms

Industry Keywords

DTC EcommerceCustomer ExperienceAgile WorkflowsAOVLTVRetentionCRORecommendation EnginesCDPsB2C Ecommerce

About the role

Key responsibilities & impact

Manage and advance the day-to-day DTC roadmap across the Shopify site, checkout, and post-purchase experiences
Prioritize, sequence, and unblock work across product initiatives
Map the end-to-end customer journey using analytics, session data, and customer feedback
Partner with UX on research, designs, prototypes, and A/B tests
Translate business requirements into user stories and acceptance criteria
Work with Engineering and development partners to ship Agile sprints on Shopify themes, apps, and checkout
Run the experimentation backlog, including hypotheses, test design, readouts, and rollout decisions
Prepare business cases, test readouts, and recommendations for leadership, marketing, and merchandising
Partner with CRM, Creative, and Marketing to align site experiences with campaigns, promotions, and launches
Measure conversion, AOV, LTV, and retention; report results and iterate
Research competitors, Shopify apps, platform features, and personalization tools

Requirements

What you’ll need

3+ years of product management, digital product, ecommerce, or DTC customer experience
Demonstrated ability to manage a product backlog or roadmap
Hands-on Shopify experience with themes, apps, and checkout
Ability to partner with developers to scope, ship, and QA Shopify changes
Experience with UX research, wireframes, prototypes, usability testing, and mobile-first design
Ability to turn data and customer insight into roadmaps, recommendations, and business cases
Proven ability to prioritize work, sequence releases, and balance stakeholder trade-offs
Familiarity with Agile workflows and tools such as Jira and Confluence
Strong analytical skills with A/B testing, KPI tracking, and analytics tools such as Google Analytics, PowerBI, or Quantum Metrics
Excellent communication, organizational, and stakeholder management skills
Ability to work typical PST business hours with some flexibility
Ability to handle long periods of sitting and screen time
Ability to travel up to 10%
Shopify Plus experience, CRO, experimentation frameworks, Klaviyo, SFCC, SFMC, personalization platforms, recommendation engines, CDPs, or B2C ecommerce experience are advantageous

Benefits

Comp & perks

Generous paid time off, including time off to volunteer
Learning and development resources to support personal and professional growth
Wellness benefits including meditation app memberships
Product discounts and free samples
Fully remote work for US-based roles
Health, vision, and dental insurance
Retirement benefits
Flexible spending account
Employee assistance program
Fitness perks
Dog-friendly office
Company discretionary bonus plan
Volunteer activities, Mariners games, and happy hours