Senior Manager, Trade Marketing

Paula's Choice Skincare

. Own Americas trade marketing strategy and execution across Sephora US, Sephora at Kohl's, Sephora Canada, Sephora LATAM, and Dermstore.com .

Posted 9/30/2026full-timeRemote • United StatesSenior💰 $135,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in trade marketing strategy and execution within the beauty industry, with a strong focus on managing budgets, building retail relationships, and leading cross-functional teams. Proven ability to translate global brand strategies into effective retailer-specific marketing programs.

Highest-signal resume keywords

Trade Marketing StrategyRetail Paid MediaP&L ManagementRetail Relationship ManagementOmni-Channel Retail Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Trade MarketingBudget ManagementRetail Marketing ProgramsDigital Shelf StrategyResults ReportingJoint Business PlanningPost-Campaign AnalysisRetail Creator ProgramsRetail AnimationsStrategic Recommendations

Soft Skills

Strong Communication SkillsStrategic ThinkingDetail-OrientedOrganizational SkillsCross-Functional Leadership

Industry Keywords

Beauty BrandRetail MerchandisingSephoraDigital MarketingMarket WeeksExecutive PresencePerformance ReportingRetail PRDirect Report ManagementRetail Partner Strategy

About the role

Key responsibilities & impact

Own Americas trade marketing strategy and execution across Sephora US, Sephora at Kohl's, Sephora Canada, Sephora LATAM, and Dermstore.com
Translate Global Brand go-to-market plans into retailer-specific execution
Manage the Americas trade marketing budget, including annual planning, spend allocation, OpEx tracking, invoices, and quarterly reforecasting
Lead annual and quarterly Joint Business Planning with retail partners
Lead marketing strategy and execution for P.C Sephora LATAM expansion
Serve as senior marketing relationship owner for Sephora US, Canada, and LATAM
Own trade marketing plans, execution, results reporting, and promotional tent-pole moments
Represent Paula's Choice in market weeks, business reviews, and partner strategy sessions
Guide retail media network strategy and off-site media needs
Own monthly and quarterly 360 trade marketing readouts for leadership
Develop retail in-app previews, digital programs, and beta opportunities
Own North American retail PDP asset strategy and digital shelf standards
Oversee retail PR and digital programs with Canada and LATAM agencies
Manage ratings and reviews vendor relationship, contract, budget, audits, and performance reporting
Manage and develop 1 direct report
Represent North America Trade Marketing in executive and cross-functional planning
Present portfolio strategy, results, and investment recommendations to leadership
Own post-campaign analysis and strategic recommendations
Partner with Sales, Education, Product Marketing, Brand Marketing, VM, Creative, Finance, Digital Americas, VP of Sales, and Global Brand

Requirements

What you’ll need

5+ years of experience in retail/trade marketing or brand management for a beauty brand, with experience managing at least 1 direct report
Robust, proven experience owning trade strategy and P&L for Sephora and at least one additional national or mass retail partner
Demonstrated ability to build and lead integrated retail marketing programs across multiple accounts
Strong acumen in Retail Paid Media, Retail Creator programs, and Retail Animations
Proven ability to build and sustain strong retail relationships
Relevant beauty/skincare industry experience and strong understanding of retail merchandising and digital shelf strategy
Executive presence to represent trade strategy and results directly to senior leadership
Strong communication skills, strategic and financial thinking, and ability to lead cross-functionally without direct authority
Highly organized, detail-oriented, and comfortable owning budget and forecast accuracy
Omni-channel retail expertise across digital marketing and brick-and-mortar
A reference from Sephora will be required
Ability to handle long periods of sitting and screen time
Flexibility around retail partner and executive calendars
Travel up to 10–15%

Benefits

Comp & perks

Generous paid time off, including time off to volunteer
Learning and development resources to support personal and professional growth
Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
Fully remote work within the US
Dog-friendly office
Participation in the company discretionary bonus plan