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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and portfolio strategy, with a strong focus on consumer insights, go-to-market strategies, and lifecycle management. Proven ability to lead complex product launches and collaborate effectively across cross-functional teams in regulated categories.
Highest-signal resume keywords
Product MarketingGo-To-Market StrategyConsumer InsightsLifecycle ManagementCommercialization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Portfolio StrategyPricing StrategyProduct LaunchMarket ExpansionConsumer SegmentationAnalytical JudgmentProduct CopywritingSuccess Metrics TrackingChannel StrategyBusiness Case Development
Soft Skills
Exceptional CommunicationInfluencing LeadersCross-Functional CollaborationAdaptabilityHands-On Approach
Industry Keywords
Consumer TechCPGWellnessCannabisRegulated CategoryWholesaleRetailDTCDispensary Channels
About the role
Key responsibilities & impact- Lead product marketing across PAX’s device and consumables portfolios
- Define product audiences, consumer needs, value propositions, and portfolio roles
- Turn consumer insights, category trends, and business data into product roadmap recommendations and business cases
- Shape portfolio architecture, pricing, and lifecycle strategies
- Own go-to-market strategy for new products, line extensions, relaunches, and major portfolio initiatives
- Define launch audiences, positioning, channel strategy, commercial requirements, and success metrics
- Create insight-led briefs aligning Product, Creative, Brand, E-commerce, Sales, Trade Marketing, Communications, Operations, and Finance
- Adapt launch plans across e-commerce, domestic and international wholesale, and licensed dispensaries
- Equip sales teams and channel partners with product stories, training, and tools
- Manage ongoing product commercial health, lifecycle strategies, and profitability
- Track revenue, distribution, velocity, conversion, consumer response, and profitability
- Lead lifecycle opportunities including pricing, promotions, bundles, refreshes, market expansion, repositioning, and end-of-life planning
- Lead post-launch and ongoing business reviews
- Build repeatable product launch and lifecycle management processes
Requirements
What you’ll need- 8–12+ years of experience in product marketing, portfolio strategy, or commercialization
- Demonstrated success leading complex product launches across multiple channels, markets, or business models
- Strong experience in consumer insight, segmentation, positioning, messaging, consumer-facing product copy, pricing, and go-to-market strategy
- Ability to translate consumer needs and technical product details into differentiated, commercially effective stories
- Experience partnering with Product, Sales, Creative, Operations, and Finance teams
- Strong commercial and analytical judgment
- Exceptional communication skills and ability to influence leaders and cross-functional teams
- Ability to bring structure, clarity, and momentum to fast-paced work with evolving priorities
- Hands-on approach and willingness to operate at strategic and executional levels
- Experience in consumer tech, CPG, wellness, cannabis, or another regulated category
- Experience with wholesale, retail, DTC, and/or dispensary channels
- Genuine enthusiasm about cannabis consumers and building the future of the category
Benefits
Comp & perks- Equity
- Reasonable accommodation for individuals with disabilities during the application, interview, and employment process
- Other benefits are referenced but not itemized in the posting