Director, Retail Marketing

PAX

. Develop and lead PAX's retail marketing strategy across U.S.

Posted 10/23/2026full-timeRemote • United StatesLead💰 $160,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in developing and executing retail marketing strategies, with a strong focus on visual merchandising, shopper marketing, and performance measurement. Proven ability to lead teams and optimize marketing investments to drive sales growth in premium consumer brands.

Highest-signal resume keywords

Retail Marketing Strategy DevelopmentVisual Merchandising ExpertiseShopper Marketing Program DevelopmentBudget Management and Financial AcumenTeam Leadership and Cross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Retail MarketingVisual MerchandisingShopper MarketingPromotional StrategySales EnablementPerformance MeasurementBudget ManagementMerchandising DevelopmentConsumer EngagementRetail Activation

Soft Skills

Creative JudgmentAnalytical ThinkingLeadershipCollaborationCommunication

Tools & Technologies

CRMECommerce PlatformsPOS SystemsMarketing Analytics Tools

Industry Keywords

RetailConsumer BrandsCPGCannabisTrade MarketingChannel MarketingBrand DevelopmentField MarketingPromotional EffectivenessRegulatory Compliance

About the role

Key responsibilities & impact

Develop and lead PAX's retail marketing strategy across U.S. dispensaries and global wholesale channels
Establish channel and retailer segmentation strategies with differentiated merchandising, marketing investment, and activation
Partner with Sales leadership to accelerate sell-through, improve productivity per door, strengthen retail relationships, and drive profitable growth
Own retail marketing planning, budgets, resource allocation, and performance measurement
Lead visual merchandising strategy across dispensaries, smoke shops, and specialty retail environments
Develop scalable fixtures, displays, product glorifiers, signage, POS materials, and planograms
Translate brand strategy and product innovation into compelling physical retail experiences
Oversee merchandising development, production, deployment, and optimization
Develop national retail promotional strategies for seasonal campaigns, product launches, evergreen offers, and strategic accounts
Lead retail education, sales enablement, budtender engagement, and retailer-facing content
Direct field marketing, brand ambassador, and retail activation programs
Develop consumer engagement and retention initiatives with eCommerce, CRM, and Brand Marketing
Lead and develop the retail marketing team and external partners
Build performance frameworks measuring merchandising penetration, promotional effectiveness, execution, sell-through, and ROI
Use sales data, shopper insights, field feedback, and competitive intelligence to optimize programs
Establish scalable cross-functional workflows and ensure regulatory compliance

Requirements

What you’ll need

10+ years of progressive experience in retail, shopper, trade, or channel marketing, including significant leadership responsibility
Deep expertise in visual merchandising and physical retail brand development, with hands-on experience creating fixtures, displays, POS materials, and scalable merchandising systems
Proven success developing shopper marketing, promotional, and retail activation programs that drive measurable sales growth and return on investment
Experience building retail education, advocacy, and sales enablement programs that influence shopper conversion and retail associate recommendations
Background in premium consumer brands with third-party retail distribution, ideally within consumer electronics, beauty, beverage, lifestyle, CPG, or cannabis
Exceptional creative judgment, with the ability to translate brand strategy into compelling and commercially effective retail experiences
Strong analytical and financial acumen, including experience managing budgets, evaluating promotional effectiveness, and optimizing marketing investments
Demonstrated ability to lead teams, agencies, and complex cross-functional initiatives in fast-paced, multi-market environments
Willingness to travel approximately 30%, with occasional international travel

Benefits

Comp & perks

Competitive compensation
Equity
Bi-annual performance reviews
Fully funded comprehensive medical, dental, and vision coverage
401K plan
Generous PTO policy
Paid Parental Leave
Monthly wellness reimbursement
Cell Phone reimbursement
Employee Purchase Program for discounted PAX devices
Weekly catered lunch, endless snacks and beverages
Dog Friendly HQ in the Mission District of San Francisco
Employee Assistance Program including access to online legal support