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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B sales and key account management within the Canadian wholesale market, with a strong focus on building relationships and exceeding sales targets. Proficient in sales forecasting, data analysis, and contract negotiation to drive revenue growth.
Highest-signal resume keywords
B2B Sales ExperienceKey Account ManagementSales ForecastingContract NegotiationCRM Software Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentSell-Through AnalysisPipeline ManagementSales Target AchievementData Analysis
Soft Skills
Interpersonal SkillsPresentation SkillsRelationship ManagementMentoring
Tools & Technologies
CRM SoftwareERP SystemsGoogle WorkspaceExcelPowerPoint
Industry Keywords
CPGConsumer ElectronicsVape HardwareCannabis HardwareWholesale Distribution
Tech Stack
Tools & technologiesERP
About the role
Key responsibilities & impact- Own and exceed quarterly and annual wholesale sales quotas across Canada
- Lead sales strategy to meet revenue, margin, and new direct door targets
- Identify, prospect, and secure new strategic wholesale accounts, including authorized distributors, LPs, multi-unit retail chains, and smoke/lifestyle shops
- Grow sales of closed system offerings with the existing brand partner
- Build and manage long-term relationships with buyers, purchasing leads, executive decision-makers, distributors, retail accounts, and LPs
- Conduct business reviews covering sales data, revenue, and inventory forecasts
- Expand product assortments through cross-selling across the PAX portfolio
- Structure, negotiate, and close commercial agreements, volume discounts, and payment terms
- Attend trade shows, demos, pop-ups, training sessions, and industry events
- Conduct virtual and in-person product training for retail buyers, sales staff, and budtenders
- Lead rollouts of new devices, colorways, and accessories across the wholesale partner network
- Provide monthly and quarterly sales forecasts with Supply Chain and Operations
- Maintain account data, lead tracking, and deal stages in company platforms
- Monitor competitive trends, retail pricing, regulatory developments, and market opportunities
- Manage, mentor, and potentially expand the Canadian Wholesale team
- Collaborate cross-functionally to ensure success
Requirements
What you’ll need- 5–8+ years of proven B2B sales or key account management experience in CPG, consumer electronics, vape/cannabis hardware, or lifestyle consumer products
- Deep familiarity with Canadian wholesale B2B business and distribution channels, including smoke shops, dispensaries, LPs, and regional chains
- Demonstrated history of meeting or exceeding multi-million-dollar sales targets, scaling wholesale accounts, and expanding Canadian accounts
- Data-driven mindset with proficiency in sell-through analysis, pipeline management, sales forecasting, and execution
- Exceptional interpersonal, presentation, and contract negotiation skills
- Proficiency in CRM software, ERP systems, Google Workspace, Excel, and PowerPoint
- Ability and willingness to travel at least 35% of the time for client visits, trade shows, and industry events
Benefits
Comp & perks- Variable bonus of CAD $25,000
- Company equity
- Accelerator program for overperformance and additional variable compensation above target
- Gas reimbursement
- Reasonable accommodation for individuals with disabilities
- Equal opportunity and inclusive work environment