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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Salesforce CRM data management, process automation, and sales enablement strategies. Proficient in utilizing market research tools and collaborating with cross-functional teams to optimize account targeting and operationalize marketing plans.
Highest-signal resume keywords
Salesforce CRM ExperienceSales Data ManagementProcess AutomationSales Playbook CreationCross-Functional Team Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Salesforce CRMData ManagementProcess AutomationSales Data ManagementSales Playbook CreationData HygieneSales Trigger EventsB2B GTM Sales ProcessesSaaS Revenue MetricsMarket Research
Soft Skills
Verbal CommunicationWritten CommunicationTeam CollaborationIndependent Work
Tools & Technologies
ZoomInfoLinkedInBloombergSalesloftOutreachRingLeadLushaLinkedIn Sales NavigatorPower BITableau
Industry Keywords
Account-Based MarketingSales EnablementData MiningCRM Data HygieneMarket Share Capture
Tech Stack
Tools & technologiesSFDCTableau
About the role
Key responsibilities & impact- Validate SFDC CRM data for completeness, consistency, and compliance with company standards
- Use ZoomInfo, LinkedIn, Bloomberg, and other market research tools to curate SFDC accounts
- Investigate high-value accounts and ideal customer profiles using intent signals, scoops, and social media tools
- Route leads to the appropriate sales division
- Coordinate with Sales, CX, and cross-functional teams to shortlist target accounts, map pain points, and operationalize ABM plans
- Create content and sales playbooks for sales enablement
- Use SFDC CRM, social media, and automation tools to identify opportunities and capture market share
- Maintain database integrity for analytics and strategic Sales and Marketing decisions
- Create SFDC reports and dashboards for individual performance metrics
- Partner with Sales to target accounts and identify qualified opportunities for Paychex solutions
- Gather information, update SFDC, and assign nurture strategies aligned with Marketing resources
- Perform sales-trigger research for the MMS business unit and complete on-demand projects
- Perform other duties as assigned
Requirements
What you’ll need- 3–4 years of hands-on Salesforce CRM experience
- Experience supporting GTM tools: Salesloft, Outreach, RingLead, ZoomInfo, Lusha, and LinkedIn Sales Navigator
- Excellent English verbal and written communication skills
- Ability to work effectively independently and in a team-based environment
- Practical expertise in process automation, CRM data hygiene, and data management best practices
- Experience supporting cross-functional teams and delivering user training
- Experience in Sales Data Management, Marketing Operations, or Data Management preferred
- Competency using social media, data mining tools, SFDC, and the internet
- Working knowledge of SaaS revenue metrics and B2B GTM sales processes
- Experience with sales trigger events and sales management processes
- Ability to identify duplicate accounts, multi-IDs, and erroneous information in SFDC CRM
- Experience creating Sales Playbooks for Sales Enablement teams
- Power BI and Tableau experience is an advantage
Benefits
Comp & perks- Opportunity to grow your career and make a meaningful impact
- Equal opportunity, respectful, and inclusive workplace
- First shift
- Hybrid work arrangement
