Senior Marketing Manager

PayJoy

. Build and own the annual and quarterly retail marketing plan for Colombia, aligned with regional strategy and commercial targets.

Posted 11/5/2026full-timeBogotá • ColombiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in retail marketing strategy and execution, with a strong focus on managing budgets, leading teams, and driving partner relationships in the Colombian market. Proficient in analyzing market insights and managing POS programs to achieve commercial targets.

Highest-signal resume keywords

Retail Marketing StrategyBudget ManagementPeople LeadershipNegotiation SkillsAnalytical Mindset

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Retail MarketingTrade MarketingShopper MarketingPOS Program ManagementMarket AnalysisPromotions ExecutionCampaign ManagementKPI ManagementBudget DisciplineStrategic Planning

Soft Skills

NegotiationInfluenceTeam LeadershipStructured PlanningAdaptability

Tools & Technologies

Google WorkspaceAsanaJiraMondayBI Tools

Industry Keywords

Colombian Retail LandscapeBig-Box ChainsTelco StoresCarrier StoresIndependent ChannelsFintech MarketingAdvertising RegulationsMultinational Organization ExperienceField Marketing

About the role

Key responsibilities & impact

Build and own the annual and quarterly retail marketing plan for Colombia, aligned with regional strategy and commercial targets.
Use market, partner and channel insights to prioritize investments tied to acquisition and sell-out goals.
Roll out POS materials, merchandising standards and in-store experiences across retail partners and stores.
Establish guidelines, conduct store audits, and manage agencies or vendors.
Design, negotiate and execute promotions, campaigns and joint marketing plans with retail partners and OEMs.
Strengthen partner relationships and drive incremental volume through shared investment.
Manage POS KPIs, dashboards and post-campaign analysis.
Manage the local budget, purchase orders and vendor payments according to company controls.
Act as the main marketing point of contact in Colombia for Sales, Risk, Legal/Compliance, Finance and Regional Marketing.
Lead a small team and ensure alignment, brand consistency and regulatory compliance.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
Native or fluent Spanish; advanced/fluent English.
6+ years in marketing.
At least 4 years in retail, trade or shopper marketing.
2+ years leading people.
Proven experience in retail, trade or shopper marketing in Colombia.
Strong knowledge of the Colombian retail landscape, including big-box chains, telco and carrier stores, and independent/traditional channels.
Experience managing POS programs and agencies.
Google Workspace.
Strategic thinking with strong hands-on execution.
Analytical mindset and comfort with numbers.
Negotiation and influence with external partners and internal stakeholders.
People leadership.
Structured planning and budget discipline.
Ability to operate in a fast-paced, high-growth environment.
Experience with dashboards or BI tools is preferred.
Familiarity with project management tools such as Asana, Jira or Monday is a plus.
Experience in fintech, credit or financial services marketing and knowledge of related advertising regulations in Colombia is desirable, not essential.
Experience in a multinational or regional organization is desirable, not essential.
Experience with field marketing is desirable, not essential.

Benefits

Comp & perks

100% Company-funded Health for employees and immediate family members.
Life Insurance
Indefinite-term contract.
20 days of vacations, unlimited sick leave
$2,000 USD annual Co-working Travel perk
$2,000 USD annual Professional Development perk
Phone finance
Headphone benefit
Home office equipment allowance
Wellness perks
Catered lunches