Brand Program Manager

PayPal

. Own delivery of brand and creative programs across marketing, product, social, communications, web, and events from approved brief through launch .

Posted 11/9/2026full-timeChicago • Illinois • United StatesMid-LevelSenior💰 $106,000 - $157,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing brand and creative programs across various channels, ensuring timely delivery and alignment with strategic business objectives. Proficient in collaborating with cross-functional teams and external agencies while leveraging AI tools to enhance workflows and content management.

Highest-signal resume keywords

Program ManagementB2B Digital ChannelsExternal Creative Agency ManagementAI Tools ProficiencyStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Program ManagementB2B MarketingContent CreationCreative StrategyStakeholder ManagementRisk ManagementPerformance MonitoringTimeline ManagementApproval Process ManagementBudget Management

Soft Skills

Influencing SkillsCollaborationProblem-SolvingAdaptabilityCommunication

Tools & Technologies

AsanaSlackMicrosoft 365TeamsFigma

Industry Keywords

Brand ManagementCreative ProgramsMarketing CommunicationsContent ManagementCross-Functional CollaborationStakeholder EngagementCreative Capacity PlanningIndustry Trends

About the role

Key responsibilities & impact

Own delivery of brand and creative programs across marketing, product, social, communications, web, and events from approved brief through launch
Build and manage timelines, approval gates, and dependencies
Surface risks early to keep high-visibility programs on track
Manage external creative agencies, including process and brand-standards onboarding, stakeholder feedback, approvals, scope, and budget
Partner with the B2B team to develop program roadmaps and scalable operating standards
Plan creative capacity against demand and flag constraints
Apply lessons from past programs to current work
Use AI-enabled workflows to streamline briefing, documentation, feedback capture, and collaboration
Identify issues and recommend best practices for content creation and management
Understand merchant needs, strategic goals, and business objectives
Collaborate with team members and subject matter experts to develop narratives and visual assets
Monitor and evaluate content initiative performance and suggest adjustments
Stay informed about industry trends
Collaborate with cross-functional teams to ensure timely delivery of high-quality content
Keep the merchant at the center of program prioritization and evaluation

Requirements

What you’ll need

5+ years relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience
5+ years of program management experience in an in-house creative or brand team, creative agency, or marketing organization
Direct experience managing external creative agencies, including briefing, scope management, feedback consolidation, and delivery accountability
Track record delivering multi-workstream, cross-functional programs with multiple stakeholders and approval stages
Working knowledge of B2B digital channels, including paid, content, social, email, and web
Proficiency with Asana, Slack, Teams, and Microsoft 365
Comfort reviewing work in Figma
Strong written and verbal communication skills
Ability to influence senior stakeholders and work across time zones
Practical fluency with AI tools and demonstrated interest in improving team workflows
Bachelor’s degree in marketing, communications, design, business, or a related field, or equivalent experience
B2B marketing experience preferred

Benefits

Comp & perks

Annual performance bonus, equity, or other incentive compensation, as applicable
Balanced hybrid work model with 3 days in the office and 2 days at the PayPal office or home workspace
Generous paid time off
Healthcare coverage for you and your family
Resources to support financial security
Mental health support resources
Reasonable accommodations for qualified individuals with disabilities