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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Marketing measurement and analytics, with a strong ability to translate marketing priorities into actionable measurement frameworks and strategies. Proficient in collaborating with cross-functional teams to evaluate marketing effectiveness and guide investment decisions based on analytical insights.
Highest-signal resume keywords
B2B Marketing MeasurementMarketing Effectiveness AnalyticsExperimentation and IncrementalityRevenue AnalyticsMarketing Strategy Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B Marketing AnalyticsMeasurement Framework DevelopmentKPI DefinitionCohort AnalysisEconometric MethodsAttribution AnalysisFunnel AnalyticsData InterpretationAnalytical RecommendationsMarketing Mix Modeling
Soft Skills
CollaborationMentorshipAnalytical JudgmentCommunicationProblem-Solving
Tools & Technologies
Data ScienceCRM SystemsMarketing Analytics ToolsExperimentation PlatformsBusiness Intelligence Software
Industry Keywords
B2B MarketingFinancial ServicesFintechPaymentsSaaSMarketplaceComplex Customer Journeys
About the role
Key responsibilities & impact- Support PayPal’s B2B Marketing measurement and effectiveness strategy
- Translate Marketing and business priorities into a roadmap of measurement questions, analytical needs, capability gaps, and investment decisions
- Help build a fit-for-purpose B2B Marketing measurement framework connecting Marketing activity to customer, merchant, funnel, pipeline, revenue, and commercial outcomes
- Define measurement priorities and maturity goals, identifying evidence gaps and capability-development priorities
- Translate B2B Marketing questions into analytical requirements and partner with Data Science on methodology, data, assumptions, outputs, and interpretation
- Apply measurement judgment across experimentation, incrementality, attribution, customer or account-level analysis, funnel and commercial-outcome analytics, cohort analysis, and econometric approaches
- Integrate multiple evidence sources into coherent views of B2B Marketing effectiveness
- Develop analytically sound recommendations when data or measurement are incomplete, making assumptions and limitations explicit
- Build and maintain a prioritized B2B Marketing learning agenda and partner with Experimentation, Data Science, and other teams to close evidence gaps
- Frame B2B Marketing investment scenarios and trade-offs, recommending where investment should increase, decrease, or shift
- Partner with the Global Marketing Investment & Measurement team on enterprise allocation questions
- Lead marketing strategy and campaign development and execution
- Identify best practices for marketing processes and initiatives
- Analyze business trends to inform marketing decisions
- Collaborate with cross-functional teams on marketing projects and programs
- Monitor and evaluate marketing effectiveness
- Provide guidance and mentorship to junior marketing team members
Requirements
What you’ll need- 5+ years relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience
- 5+ years of relevant experience in B2B marketing measurement, B2B marketing analytics, marketing effectiveness, GTM analytics, revenue analytics, Marketing Strategy & Performance, or a related field; or an equivalent combination of education and experience
- Experience contributing to a B2B Marketing measurement capability, framework, roadmap, or operating model
- Experience defining outcomes and KPIs for different B2B Marketing motions and connecting Marketing indicators to customer, merchant, pipeline, revenue, or commercial outcomes
- Working knowledge of experimentation, incrementality, attribution, funnel or pipeline analytics, cohort analysis, customer or account-level analysis, econometric methods, and other measurement approaches
- Ability to select appropriate measurement approaches based on available data, customer journey, scale, analytical feasibility, precision, and decision requirements
- Experience working with incomplete, fragmented, or imperfect data
- Experience contributing to Marketing investment scenarios, evaluating trade-offs, or recommending resource allocation
- Experience contributing to a structured learning agenda and using experimentation or other analytical approaches
- Experience partnering across Marketing, Analytics or Data Science, Finance, GTM, CRM, data, or business teams
- Working knowledge of marketing mix modeling is a plus but not required
- Experience in enterprise B2B, financial services, fintech, payments, commerce, platform, SaaS, marketplace, or another business with complex customer journeys and data-intensive Marketing is preferred
Benefits
Comp & perks- Balanced hybrid work model: 3 days in the office and 2 days at the PayPal office or home workspace
- Generous paid time off
- Healthcare coverage for you and your family
- Resources to support financial security
- Mental health support
- Annual performance bonus, equity, or other incentive compensation, as applicable