Senior Director, Media & Growth

PayPal

. Develop and own PayPal’s global paid media strategy across all channels .

Posted 10/13/2026full-timeUnited StatesSenior💰 $218,000 - $323,950 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in global paid media strategy and performance marketing, with a strong focus on developing integrated media plans and optimizing channel performance. Proven ability to lead cross-functional teams and manage media agencies to drive measurable business outcomes.

Highest-signal resume keywords

Global Paid Media StrategyPerformance MarketingMedia Contract NegotiationsMarketing Mix ModelingTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SearchPaid SocialDisplay AdvertisingVideo AdvertisingStreaming MediaOut-Of-Home AdvertisingIncrementality TestingMedia InstrumentationMeasurement FrameworksCustomer Segmentation

Soft Skills

LeadershipCollaborationCommunicationStrategic ThinkingAccountability

Tools & Technologies

CRM SystemsAnalytics PlatformsMarTech SolutionsMedia Planning ToolsPerformance Measurement Tools

Industry Keywords

Media PlanningGrowth MarketingAudience StrategyCreative RotationMedia ROI

About the role

Key responsibilities & impact

Develop and own PayPal’s global paid media strategy across all channels
Build integrated media plans connecting brand awareness to measurable performance outcomes
Lead annual and quarterly media planning with Finance and Marketing leadership
Define channel investment priorities, audience strategies, and creative rotation frameworks
Own GNA and MAA growth targets driven by paid media investment
Develop and scale full-funnel performance marketing from demand generation through conversion and activation
Lead customer segmentation strategy for acquisition and re-engagement
Connect paid and owned channel strategies with CRM and Lifecycle teams
Leverage measurement frameworks to assess media ROI and guide investment decisions
Increase paid media instrumentation across partner platforms
Build executive reporting on media performance, MROI, and business KPI contribution
Champion testing and optimization of channel mix and creative performance
Serve as executive contact for the media agency of record and platform partners
Hold agency partners accountable for performance, innovation, and operating standards
Lead media contract negotiations, upfront commitments, and partnership agreements
Lead, develop, and inspire media and growth marketing professionals across US and international markets
Partner across Marketing, Product, Analytics, MarTech, and Finance to integrate the media function into the broader business

Requirements

What you’ll need

12+ years relevant experience
Bachelor’s degree OR any equivalent combination of education and experience
Expertise in global paid media strategy and performance marketing
Experience with paid search, paid social, display, video, streaming, out-of-home, and emerging platforms
Experience with Marketing Mix Modeling, multi-touch attribution, and incrementality testing
Experience with media instrumentation and measurement frameworks
Experience managing media agencies and platform partners
Experience with media contract negotiations and partnership agreements
Experience leading media and growth marketing teams across US and international markets
Ability to partner across Marketing, Product, Analytics, MarTech, Finance, Technology, and Procurement/Legal

Benefits

Comp & perks

Annual performance bonus
Equity or other incentive compensation, as applicable
Balanced hybrid work model: 3 days in the office and 2 days at the PayPal office or home workspace
Generous paid time off
Healthcare coverage for you and your family
Resources supporting financial security
Mental health support
Reasonable accommodations for qualified individuals with disabilities