Senior Manager, Marketing

PayPal

. Lead complex marketing projects and initiatives to drive business growth .

Posted 10/12/2026full-timeUnited StatesSenior💰 $130,500 - $193,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and executing B2B and ABM campaigns, with a strong focus on digital marketing channels and tools. Proven ability to collaborate with cross-functional teams and drive lead generation through innovative marketing strategies.

Highest-signal resume keywords

B2B Campaign ManagementAccount-Based Marketing (ABM)Digital Marketing ChannelsProject ManagementSalesforce

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ABM Program DesignLead GenerationCampaign Metrics AnalysisContent SyndicationEmail MarketingSocial Media AdvertisingProgrammatic InitiativesKPI MeasurementTarget Account List CreationEvent Planning

Soft Skills

Excellent CommunicationProblem-Solving AbilityCross-Functional CoordinationProject Management Skills

Tools & Technologies

SalesforceDemandbaseMarketing Automation ToolsCRM SystemsAnalytics Tools

Industry Keywords

FintechSaaSTechnologyMarketing Best PracticesGlobal Process Improvements

About the role

Key responsibilities & impact

Lead complex marketing projects and initiatives to drive business growth
Resolve complex marketing problems and develop innovative solutions
Determine methods and procedures for new marketing assignments
Implement global process improvements to enhance marketing effectiveness
Collaborate with senior leadership to align marketing strategies with business goals
Provide thought leadership and expertise in marketing best practices
Design and run ABM programs and always-on nurture for BXO Large Enterprise accounts
Manage ABM digital campaigns across email marketing, content syndication, social media advertising, and programmatic initiatives
Own campaign briefs, execution, and reporting for BXO nurture and demand programs
Drive lead generation and engagement with targeted enterprise payment accounts
Develop and distribute personalized account content across multiple channels
Create and refresh target account lists with Sales, BDR, and analytics teams
Plan and execute ABM events, webinars, and industry-specific engagements
Measure and analyze ABM performance, campaign metrics, and KPIs
Partner on BXO co-marketing campaigns with platform partners including Woo, BigCommerce, and PlentyONE
Collaborate with Product Marketing, Partner Ecosystem, ABM operations, audience, reporting, and analytics teams
Contribute to Global LE ABM's 2026 pipeline and revenue target

Requirements

What you’ll need

8+ years relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience
Minimum 7 years of relevant work experience and a Bachelor's degree or equivalent experience
Proven success managing and executing B2B or ABM campaigns, ideally including always-on nurture programs
Strong knowledge of digital marketing channels, tools, and marketing technology platforms
Excellent communication, project management, and cross-functional coordination skills, including working directly with sales teams
Experience working in technology, fintech, or SaaS industries
Familiarity with CRM and marketing automation tools such as Salesforce and Demandbase
Comfortable in a fast-paced and fluid working environment
Problem-solving ability and ability to find ways around execution roadblocks
Passion for creating best-in-class marketing campaigns
Interest in leveraging AI for day-to-day efficiencies

Benefits

Comp & perks

Annual performance bonus
Equity or other incentive compensation, as applicable
Balanced hybrid work model: 3 days in the office and 2 days at the PayPal office or home workspace
Generous paid time off
Healthcare coverage for you and your family
Resources to support financial security
Mental health support resources
Reasonable accommodations for qualified individuals with disabilities