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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading performance marketing projects, developing omnichannel paid media strategies, and managing audience segmentation and targeting. Proven ability to collaborate with cross-functional teams and mentor team members in strategy development.
Highest-signal resume keywords
Performance Marketing Strategy DevelopmentOmnichannel Paid Media StrategiesAudience Segmentation and TargetingMarketing Experimentation and Testing PlansBudget Allocation and ROI Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingOmnichannel StrategiesAudience SegmentationMarketing ExperimentationTesting PlansBudget AllocationROI OptimizationCampaign ReportingExperiment ImplementationChurn Experimentation Strategy
Soft Skills
CollaborationMentoringCommunicationLeadership
Industry Keywords
Media Agency LiaisonCo-Branding CampaignsCreative Team CollaborationBudget ReportingInsight Identification
About the role
Key responsibilities & impact- Lead complex performance marketing projects
- Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
- Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
- Activate co-branding campaigns and product launches
- Report campaign results to leadership
- Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
- Write experiment briefs and testing plans
- Coordinate end-to-end experiment implementation
- Monitor experiments post-launch, identify insights, and optimize in-flight results
- Manage budget reporting, including agency costs and incentive payouts
- Develop and implement omnichannel paid media strategies
- Manage audience segmentation and targeting
- Create and maintain an experimentation roadmap
- Allocate budgets across campaigns and channels
- Collaborate with leadership, finance, and analytics teams on strategies and reporting
- Mentor team members in strategy development
Requirements
What you’ll need- 3+ years relevant experience
- Bachelor’s degree OR any equivalent combination of education and experience
- Understanding of current business trends
- Experience developing performance marketing strategies
- Experience with omnichannel paid media strategies
- Audience segmentation and targeting
- Marketing experimentation, testing plans, and roadmap development
- Budget allocation and return-on-investment optimization
- Ability to collaborate with leadership, finance, analytics, media agency, and creative teams
Benefits
Comp & perks- Annual performance bonus, equity, or other incentive compensation, as applicable
- Balanced hybrid work model with 3 days in the office and 2 days at the PayPal office or home workspace
- Generous paid time off
- Healthcare coverage for you and your family
- Resources to create financial security
- Mental health support resources
- Reasonable accommodations for qualified individuals with disabilities