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Principal Product Marketing – Pricing Manager
PDI Technologies. Lead product positioning, messaging, value propositions, and differentiated narratives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and pricing strategies, with a strong focus on developing go-to-market plans and leveraging market research to inform pricing models. Proven ability to lead cross-functional initiatives and influence stakeholders while utilizing data and emerging technologies for decision-making.
Highest-signal resume keywords
Product Marketing StrategyPricing Strategy DevelopmentMarket Research AnalysisFinancial ModelingB2B SaaS Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningValue Proposition DevelopmentGo-To-Market StrategyPricing AnalysisMonetization FrameworksCompetitive BenchmarkingWillingness-To-Pay AnalysisSubscription ModelsUsage-Based PricingSales Enablement Materials
Soft Skills
Excellent Communication SkillsStrong Analytical SkillsBusiness AcumenCross-Functional LeadershipInfluencing Stakeholders
Tools & Technologies
AIData Analysis ToolsAutomation TechnologiesMarket Intelligence Platforms
Industry Keywords
B2B SaaSSoftware MonetizationCommercializationPricing ModelsEnterprise Technology
About the role
Key responsibilities & impact- Lead product positioning, messaging, value propositions, and differentiated narratives
- Develop and execute go-to-market strategies for new products, capabilities, enhancements, and strategic initiatives
- Build and own pricing and packaging strategy, including product tiering, price points, packaging structures, discounting approaches, and monetization frameworks
- Evaluate and recommend commercial models, including subscription and usage-based approaches
- Conduct customer, market, buyer, and competitive research
- Develop pricing recommendations using market research, willingness-to-pay analysis, price sensitivity, competitive benchmarks, financial modeling, and business cases
- Establish scalable pricing and packaging principles and frameworks
- Partner with Product and stakeholders to translate capabilities into customer use cases, value propositions, packaging, and monetization strategies
- Partner across Product, Sales, Finance, Legal, and Marketing on commercialization opportunities and product and go-to-market decisions
- Monitor product, pricing, competitive, and market performance and recommend adjustments
- Serve as a product marketing and pricing subject matter expert
- Develop repeatable product marketing, pricing, and commercialization frameworks
- Leverage AI, data, and emerging technologies to improve market intelligence, pricing analysis, and decision-making
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, Economics, Finance, or a related field, or equivalent practical experience
- 8+ years of progressive experience in product marketing, pricing, monetization, commercialization, or related roles
- Preferably experience within B2B SaaS, software, data, or enterprise technology
- Experience developing product positioning, messaging, value propositions, and go-to-market strategies
- Experience developing or influencing pricing and packaging strategies for technology products or solutions
- Strong understanding of software monetization models, including subscription and usage-based approaches
- Experience conducting market, customer, competitive, and pricing research and translating findings into actionable recommendations
- Strong analytical and financial acumen, including pricing analyses, business cases, or financial models
- Experience developing sales enablement materials and partnering with customer-facing teams
- Ability to independently lead complex, cross-functional initiatives and influence senior stakeholders
- Strong business acumen connecting customer needs, market dynamics, product capabilities, and financial considerations
- Excellent written and verbal communication skills
- Experience leveraging data, AI, automation, or emerging technologies to improve analysis, workflows, or commercial decision-making
Benefits
Comp & perks- Competitive salary
- Market-competitive benefits
- Quarterly perks program
- Ample time off [time away]
- Hybrid working arrangements where appropriate
- Continuous learning opportunities
- Professional certifications
- Leadership development opportunities
- Supportive, diverse, and inclusive global culture