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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing strategies, competitive intelligence, and AI tools to enhance marketing workflows. Proven ability to manage analyst relationships and develop impactful messaging for IT professionals and key buyer personas.
Highest-signal resume keywords
Product Marketing ExperienceCompetitive Intelligence Program ManagementAnalyst Relationship ManagementAI Tools UtilizationB2B SaaS Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Competitive IntelligenceProduct Messaging DevelopmentMarket Trend AnalysisQuantitative Data AnalysisSales Enablement Material CreationWin/Loss FrameworksBattlecard DevelopmentStrategic RecommendationsTraining Session FacilitationHigh-Impact Strategy Execution
Soft Skills
Strategic ThinkingProblem-SolvingVerbal CommunicationWritten CommunicationCollaboration
Tools & Technologies
SalesforceHubSpotAI-Powered ToolsAnalytics Platforms
Industry Keywords
B2B SaaSIT ManagementEndpoint ManagementEnterprise SoftwareGartnerForresterIDC
About the role
Key responsibilities & impact- Lead go-to-market strategy across PDQ’s core portfolio
- Lead customer research through interviews, surveys, and call reviews
- Feed buyer insights into messaging, content, and sales enablement
- Own PDQ’s competitive intelligence program end-to-end
- Track competitors, synthesize signals, and deliver actionable insights to product, sales, and marketing
- Develop and refine product messaging and positioning for IT professionals and key buyer personas
- Partner with Product Management to influence roadmap prioritization
- Build and maintain competitive battlecards, positioning matrices, and win/loss analysis frameworks
- Monitor market trends, pricing shifts, and product announcements
- Serve as PDQ’s primary contact for industry analyst firms
- Manage analyst relationships and prepare executive briefings
- Translate analyst feedback into recommendations for product positioning, roadmap, and messaging
- Pursue opportunities for PDQ to be featured in analyst research
- Pilot and scale AI-powered tools and workflows for competitive research, sales tools, content development, win/loss synthesis, and persona refinement
- Create lightweight AI processes and serve as an internal resource for AI marketing best practices
- Create and maintain sales enablement materials, including pitch decks, case studies, battlecards, and objection-handling playbooks
- Conduct training sessions to equip the Sales team with knowledge and tools to win
Requirements
What you’ll need- 3+ years of product marketing experience, with significant experience in a B2B SaaS company
- Proven track record building and running a competitive intelligence program, including battlecards, win/loss frameworks, and org-wide intel distribution
- Experience managing analyst relationships and preparing executive-level briefings for Gartner, Forrester, IDC, or similar firms
- Hands-on experience using AI tools to accelerate PMM workflows, with judgment to know where AI helps and where humans must lead
- Bachelor’s degree in marketing, communications, business, or a related field
- Experience in IT management, endpoint management, or enterprise software markets is a strong plus
- Familiarity with Salesforce, HubSpot, and analytics platforms
- Comfort working with quantitative data to surface insights, identify patterns, and translate numbers into strategic recommendations
- Proven ability to develop and execute high-impact product marketing strategies
- Strong strategic thinking and problem-solving skills
- Exceptional verbal and written communication skills, including crafting narratives for technical buyers and executive stakeholders
- Ability to collaborate with cross-functional teams and influence decision-making at all organizational levels
- Ability to balance high-level strategic thinking with detailed execution
- Strong self-management skills and ability to work independently with minimal supervision
- Ability to prioritize tasks and manage multiple projects simultaneously
- Candidates must be eligible to work in the United States; most full-time roles do not qualify for employment visa sponsorship
Benefits
Comp & perks- 4-Day Work Week
- Equity
- Managers who champion professional development
- 100% Premium Coverage for medical, dental and vision for you and your dependents
- 100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance
- Company Match of the first 6% of your employee deferrals
- Flexible Paid Time Off Policy
- Health Savings Account (HSA) and wellness incentives
- Quarterly Company Values Award (team member nominated)
