Marketing

• Develop, implement, and optimize customer marketing programs, including cross-sell campaigns and onboarding efforts
• Partner with email marketing, content marketing, and product marketing teams to develop and deploy targeted campaigns
• Facilitate and host customer marketing events in collaboration with sales and technical product experts
• Report on program performance and provide insights to senior leadership for planning and prioritization
• Build, maintain, and present KPI performance reports regularly and on time
• Drive experimentation with new customer marketing opportunities and tactics based on competitive and audience research
• Collaborate with broader marketing teams on go-to-market launches and customer communications
• Analyze data, including product usage, to understand customer pain points and engagement and recommend improvements
• Drive onboarding, expansion, and renewal efforts across PDQ’s product suite
• Contribute to customer retention and revenue growth

Customer Marketing Manager

Product Marketing

• Lead go-to-market strategy across PDQ’s core portfolio
• Lead customer research through interviews, surveys, and call reviews
• Feed buyer insights into messaging, content, and sales enablement
• Own PDQ’s competitive intelligence program end-to-end
• Track competitors, synthesize signals, and deliver actionable insights to product, sales, and marketing
• Develop and refine product messaging and positioning for IT professionals and key buyer personas
• Partner with Product Management to influence roadmap prioritization
• Build and maintain competitive battlecards, positioning matrices, and win/loss analysis frameworks
• Monitor market trends, pricing shifts, and product announcements
• Serve as PDQ’s primary contact for industry analyst firms
• Manage analyst relationships and prepare executive briefings
• Translate analyst feedback into recommendations for product positioning, roadmap, and messaging
• Pursue opportunities for PDQ to be featured in analyst research
• Pilot and scale AI-powered tools and workflows for competitive research, sales tools, content development, win/loss synthesis, and persona refinement
• Create lightweight AI processes and serve as an internal resource for AI marketing best practices
• Create and maintain sales enablement materials, including pitch decks, case studies, battlecards, and objection-handling playbooks
• Conduct training sessions to equip the Sales team with knowledge and tools to win

Customer Marketing Manager

Product Marketing Manager