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Digital Marketing, AI & Operations Coordinator
Pear Tree.. Create, edit, schedule, and publish social media content across Facebook, Instagram, TikTok, and YouTube .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media management, content creation, and video editing, with a strong focus on engagement and performance metrics. Proficient in using AI tools for content automation and maintaining digital records while ensuring high attention to detail and organizational skills.
Highest-signal resume keywords
Social Media ManagementShort-Form Video EditingWordPress ExperienceAI Tools ProficiencyEmail Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Video EditingContent CreationData EntryBasic SEOSocial Media SchedulingWebsite ManagementEmail Newsletter CreationReporting DashboardsSpreadsheetsOnline Booking Systems
Soft Skills
Attention to DetailOrganizational SkillsIndependenceCultural AwarenessCommunication
Tools & Technologies
FacebookInstagramTikTokYouTubeCanvaXeroGoogle WorkspaceAI Automation ToolsCMS PlatformsTourism Distribution Platforms
Industry Keywords
TourismAdventure TourismMāori-Owned BusinessDigital MarketingContent Calendar
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Create, edit, schedule, and publish social media content across Facebook, Instagram, TikTok, and YouTube
- Turn raw GoPro, phone, and guide-captured footage into engaging content
- Edit short-form video for Reels, TikTok, and YouTube Shorts
- Assist with longer-form YouTube content
- Maintain and use a social media content calendar
- Repurpose existing photo and video content across platforms
- Monitor comments, messages, engagement, and social media performance
- Maintain and update the Rotorua Combos website and digital channels
- Keep product information, pricing, imagery, links, and website content current
- Manage Rotorua Combos social media channels and promote Rotorua experiences and combination products
- Support basic SEO and identify outdated or incorrect content
- Monitor and respond to allocated business emails and assist with customer and agent enquiries
- Complete basic invoicing and invoice administration
- Enter and maintain accurate business data, booking data, and customer records
- Update the Master Report and other internal reporting systems
- Maintain organised digital records and files
- Assist with online reviews and customer responses
- Create and format email newsletters and promotional emails
- Plan email marketing activity, segment databases, maintain email lists, and track newsletter performance
- Use AI tools for content creation, repurposing, newsletters, blogs, website content, reporting, data entry, and workflow automation
- Identify repetitive processes for simplification or automation
- Research AI tools, document successful workflows, and connect existing systems to reduce double-handling
- Document clear systems and processes and reduce repetitive work for the New Zealand-based team
Requirements
What you’ll need- Experience managing business social media accounts
- Strong understanding of Facebook, Instagram, TikTok and YouTube
- Good short-form video editing skills
- Experience working with websites or CMS platforms such as WordPress
- Strong written English
- High attention to detail
- Strong organisational and data-entry skills
- Confidence working with spreadsheets and web-based business systems
- Experience using AI tools such as ChatGPT or similar platforms
- Ability to work independently and manage multiple priorities
- Confidence learning new software and digital systems
- Cultural awareness and care when representing a Māori-owned New Zealand business
- An interest in tourism, travel and adventure experiences
- Experience with New Zealand or international tourism, adventure tourism, WordPress, Canva or similar design tools, video editing software, Xero, email marketing platforms, Google Workspace, online booking systems, tourism distribution or OTA platforms, basic SEO, AI automation or workflow tools, social media scheduling platforms, or reporting dashboards/spreadsheet-based reporting would be beneficial
Benefits
Comp & perks- Remote Work
- New Zealand Timezone
- 6 Months contract with a possibility of extension based on performance