Digital Marketing Assistant

Pear Tree.

. Enhance website functionality and interactive visual appeal using the core brand palette .

Posted 9/22/2026full-timeRemote • PhilippinesMid-LevelSenior💰 ₱60,000 - ₱70,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Proficient in managing social media platforms and executing content strategies that enhance brand visibility and engagement. Demonstrates expertise in e-commerce management, regulatory compliance, and community building within the wellness sector.

Highest-signal resume keywords

Social Media ManagementShopify Store ManagementContent Creation and SEORegulatory Compliance (HIPAA)Graphic Design (Canva, Adobe Creative Suite)

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content PublishingEmail Campaign OptimizationSEO Keyword AuditsPerformance ReportingCommunity EngagementPrint-on-Demand ManagementMobile Responsiveness ChecksLink VerificationVisual Asset ProductionAnalytics Reporting

Soft Skills

Time ManagementCommunity BuildingWritten CommunicationAdaptabilityPassion for Advocacy

Tools & Technologies

ShopifyPrintfulMeta Business SuiteLaterHootsuiteGoogle Business ProfileCanvaAdobe Creative SuiteVideo Editing ToolsSocial Scheduling Tools

Industry Keywords

E-CommerceDirect-to-Consumer (DTC)Local Search PlatformsPatient PrivacyWomen's EmpowermentMental Health AdvocacyIntegrative WellnessEthical GuidelinesBrand IntegrityCommunity Connection

About the role

Key responsibilities & impact

Enhance website functionality and interactive visual appeal using the core brand palette
Execute UI/UX improvements, homepage slideshow updates, font enhancements, link verification, and mobile responsiveness checks
Manage integrations across the website framework, Shopify backend, and Printful print-on-demand engine
Oversee the active print-on-demand catalog across apparel, drinkware, tote bags, socks, and headwear
Execute content publishing aligned with brand pillars
Maintain scheduled publishing across Instagram, Facebook, Pinterest, and TikTok
Deploy and optimize email opt-in funnels using lead magnets
Identify, pitch, and onboard micro-influencers with 5,000–50,000 followers
Manage community interactions, including groups, DMs, comments, and growth analytics
Execute blog publishing, SEO keyword audits, monthly campaigns, and performance reporting
Publish educational posts, clinic news, and scheduling updates for Brand 2
Manage Instagram educational carousels, treatment room walkthrough Reels, and engagement stories
Maintain Google Business Profile listings, posts, reminders, NAP consistency, visual assets, and review responses
Develop content across patient education, service awareness, clinic trust, community connection, and conversion
Execute promotional campaigns for seasonal wellness, clinic milestones, gift vouchers, and monthly Q&As
Establish small, geo-targeted paid social awareness ads with compliant messaging
Execute the 90-Day Action Plan covering profile audits, review expansion, content optimization, and channel performance analysis

Requirements

What you’ll need

Demonstrated track record managing social media platforms (Instagram, Facebook, Pinterest, TikTok, LinkedIn) and local search platforms (Google Business Profile)
Technical hands-on experience managing Shopify stores, Printful (or similar POD platforms), and web content updates
Strong understanding of regulatory frameworks, medical privacy (HIPAA/Privacy Act standards), and ethical guidelines regarding patient communications and claims
Advanced competency using Canva, Adobe Creative Suite, or video editing tools to produce graphics, carousels, and video Reels/TikToks
Strong written English skills with experience writing educational articles, social copy, email campaigns, and SEO-optimized web copy
Prior experience in dual-role or agency settings balancing direct-to-consumer (DTC) e-commerce with local service/clinical operations (preferred)
Familiarity with social scheduling tools such as Meta Business Suite, Later, or Hootsuite and analytics reporting platforms (preferred)
Demonstrated passion for women's empowerment, mental health advocacy, or integrative wellness practices (preferred)
Ability to pivot between a bold, empowering, DTC brand voice and a calm, authoritative, clinical tone
Strong time-management skills to divide and account for split weekly allocations independently
Focus on conversion rates, follower growth, local GBP actions, email signups, and booking enquiries
Thoughtful approach to community building, patient privacy, and brand integrity