Digital Marketing Manager – Meta Ads, Google Search

Pear Tree.

. Own and scale the company's online sales through paid digital acquisition.

Posted 11/3/2026full-timeRemote • PhilippinesMid-LevelSenior💰 ₱65,000 - ₱70,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid digital advertising campaigns across Meta and Google platforms, with a strong focus on e-commerce and data-driven decision-making. Capable of aligning marketing strategies with operational capabilities and effectively communicating with internal teams.

Highest-signal resume keywords

Paid Meta Ad Campaign ManagementGoogle Ads ManagementMeta Conversions API SetupGA4 Analytics ProficiencyE-Commerce Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Digital AcquisitionCampaign OptimizationGoogle Merchant Center ManagementMeta Pixel SetupServer-Side TrackingCreative TestingSEO Best PracticesEmail Marketing PlatformsShopify AdministrationData-Driven Testing

Soft Skills

Excellent Written CommunicationOrganized Communication StyleOwnership MindsetProactive Problem-Solving

Tools & Technologies

Meta (Facebook and Instagram)Google AdsGA4KlaviyoShopify

Industry Keywords

E-CommercePaid CampaignsRetargetingLookalike CampaignsMade-to-Order Marketing

About the role

Key responsibilities & impact

Own and scale the company's online sales through paid digital acquisition.
Plan, launch, and optimize paid campaigns on Meta (Facebook and Instagram), including catalog ads, retargeting, and creative testing.
Manage Google Search and Shopping campaigns, Google Merchant Center product feeds, and GA4 reporting.
Set up and maintain Meta Pixel, Conversions API, server-side tracking, and Google conversion tracking.
Build customer lists and audiences for retargeting and lookalike campaigns.
Plan creative with the internal team and brief photo and video content for advertisements.
Report monthly on spend, revenue, ROAS, and upcoming tests.
Align advertisements with actual stock availability, made-to-order items, and lead times.
Work closely with internal teams to translate manufacturing capacity and delivery information into profitable, high-converting campaigns.

Requirements

What you’ll need

Solid, hands-on experience managing paid Meta ad campaigns (Facebook and Instagram) for e-commerce or physical product businesses, backed by a demonstrated track record of results.
Proven proficiency managing Google Ads (Search, Shopping) and Google Merchant Center feeds.
Hands-on experience establishing and troubleshooting Meta Conversions API (CAPI), server-side tracking, Google conversion tags, and GA4 analytics.
Familiarity with basic SEO best practices and email marketing platforms (e.g., Klaviyo or equivalent).
Excellent written English communication skills and the discipline to manage multi-channel digital marketing autonomously in a remote setup.
Working knowledge of Shopify administration (products, collections, app ecosystems, and ad feed syncs) preferred.
Direct experience marketing made-to-order, customized, or low-volume manufactured goods with extended delivery lead times preferred.
Practical skills in directing, editing, or creating photo and video assets tailored for social ad formats preferred.
A structured, data-driven approach to testing creative variations, bidding models, and target demographics without relying solely on platform-reported metrics.
Strong ownership mindset, adept at diagnosing sudden dips in ROAS, tracking discrepancies, or campaign overspend proactively.
Clear, organized communication style capable of briefing creatives and aligning marketing spend with operational capacity.