Digital Marketing, Paid Media Specialist – Event Ad Spend

Pear Tree.

. Plan, build, launch and optimize paid campaigns across Meta, Google, TikTok, Snapchat and other relevant platforms .

Posted 10/6/2026full-timeRemote • PhilippinesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in managing and optimizing paid media campaigns across multiple platforms, with a strong focus on tracking, attribution, and performance metrics. Proficient in audience segmentation and retargeting strategies to enhance conversion rates and drive ticket sales.

Highest-signal resume keywords

Paid Media ManagementMeta Ads ExpertiseGoogle Ads ExpertiseTracking ImplementationAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid MediaAudience StrategiesPerformance OptimizationConversion TrackingAttribution AnalysisBudget ManagementA/B TestingData AnalysisE-commerce FunnelsPerformance Reporting

Soft Skills

Strong CommunicationOrganizational SkillsProblem-Solving

Tools & Technologies

Meta PixelGoogle Tag ManagerGoogle AnalyticsTikTok PixelSnapchat Pixel

Industry Keywords

Music IndustryEventsTicketingEntertainmentFast-Moving Consumer Industry

About the role

Key responsibilities & impact

Plan, build, launch and optimize paid campaigns across Meta, Google, TikTok, Snapchat and other relevant platforms
Develop the media mix for each event based on audience, location, genre, ticketing stage and campaign objectives
Manage paid media budgets across multiple events and platforms
Monitor and optimize performance across ROAS, CPA, CTR, conversions and ticket sales
Build and manage prospecting, retargeting, lookalike and platform-specific audience strategies
Lead A/B testing across creative, audiences, placements and campaign structures
Own tracking and attribution across all paid channels
Implement, manage and troubleshoot Meta Pixel/CAPI, Google Tag Manager, Google Analytics, TikTok Pixel, Snapchat Pixel and other tracking tools
Ensure conversion events, ticketing journeys and campaign attribution are set up accurately
Work with ticketing and digital partners to improve first-party data capture and audience tracking
Identify tracking issues and ensure campaigns optimize against reliable data
Produce reporting, insights and recommendations for the wider team
Work closely with Charles and the creative team to identify required assets and formats for each platform

Requirements

What you’ll need

Extensive hands-on experience across paid media, tracking and digital performance
Strong experience across Meta Ads, Google Ads, TikTok Ads and Snapchat Ads
Advanced experience implementing and managing pixels, conversion events and tracking infrastructure
Strong working knowledge of Meta Pixel/CAPI, Google Analytics, Google Tag Manager, TikTok Pixel and Snapchat Pixel
Confidence troubleshooting tracking, attribution and conversion issues
Strong understanding of first-party data, audience segmentation and retargeting
Experience working with e-commerce or ticketing conversion funnels
Strong knowledge of ROAS, CPA, attribution and performance reporting
Ability to manage multiple campaigns and budgets simultaneously
Confidence making optimization and budget decisions independently
Strong understanding of how creative impacts performance
Strong communication and organizational skills
Experience within music, events, ticketing, entertainment or another fast-moving consumer industry would be highly valuable

Benefits

Comp & perks

Monday to Friday, 8:00 AM–5:00 PM AEST working schedule
Holidays to follow company policy