Digital Marketing Specialist, Shopify Specialist

Pear Tree.

. Take day-to-day ownership of the Shopify website .

Posted 9/15/2026full-timeRemote • PhilippinesMid-LevelSenior💰 A$1,800 - A$2,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Shopify websites, focusing on conversion rate optimization, SEO, and digital marketing strategies. Proficient in creating engaging digital assets and analyzing e-commerce metrics to drive performance improvements.

Highest-signal resume keywords

Shopify Website ManagementConversion Rate OptimizationSEO and On-Page OptimizationEmail Marketing and AutomationGraphic Design and Digital Asset Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingE-Commerce OptimizationData AnalysisCustomer SegmentationKlaviyo ManagementMeta Ads ManagementGoogle Ads ManagementWebsite Usability ImprovementOn-Page SEOCampaign Performance Optimization

Soft Skills

Strong OrganizationAttention to DetailProactive Problem SolvingExcellent Written CommunicationAbility to Manage Multiple Priorities

Tools & Technologies

ShopifyKlaviyoMeta AdsGoogle AdsSEO Tools

Industry Keywords

E-CommerceDigital Marketing FundamentalsCustomer JourneyFashionLifestyleBeautyHomewaresConsumer RetailAustralian E-CommerceConsumer Behaviour

About the role

Key responsibilities & impact

Take day-to-day ownership of the Shopify website
Maintain and optimize product pages, collections, navigation, menus, and site content
Ensure product information, imagery, descriptions, pricing, and promotional content are accurate and well presented
Improve product merchandising and collection structure
Review the customer journey from landing page through checkout and identify conversion issues
Implement usability, navigation, product discovery, and shopping experience improvements
Coordinate website promotions, seasonal campaigns, product launches, and sales
Analyze website behavior and implement conversion rate optimization improvements
Test page layouts, calls-to-action, messaging, offers, and merchandising
Improve mobile shopping experience and website usability
Improve on-page SEO, conduct keyword research, and resolve basic technical SEO issues
Manage and optimize Klaviyo campaigns, automated customer flows, segmentation, and lifecycle marketing
Support organic social media, content calendars, product and campaign promotion
Create digital assets, promotional banners, campaign graphics, product creative, and ad creative
Progressively support Meta and Google advertising campaigns, including audience, creative, landing page, budget, and performance optimization
Monitor e-commerce, SEO, email, social, and paid media metrics
Report trends, issues, growth opportunities, and practical recommendations using performance data

Requirements

What you’ll need

Proven experience in digital marketing with a strong Shopify/e-commerce focus
Strong hands-on experience managing and optimizing Shopify websites
Demonstrated understanding of conversion rate optimization and e-commerce customer journeys
Experience with SEO and on-page website optimization
Experience with email marketing and marketing automation
Strong understanding of digital marketing fundamentals across organic and paid channels
Graphic design capability and ability to produce quality digital marketing assets
Experience supporting or managing social media marketing
Strong analytical skills and ability to use data to identify opportunities
Good understanding of e-commerce metrics including conversion rate, traffic, average order value, customer acquisition, and revenue
Excellent written English and attention to detail
Strong organization and ability to manage multiple digital priorities
Proactive approach with the ability to independently identify and implement improvements
Strong previous experience working with Shopify-based retail or e-commerce brands
Previous experience with Klaviyo
Proven experience improving website conversion rates
Experience managing Meta Ads and Google Ads
Experience with fashion, lifestyle, beauty, homewares, or consumer retail brands
Strong graphic design and ad creative portfolio
Experience with customer segmentation and lifecycle marketing
Understanding of Australian e-commerce and consumer behaviour
Experience working with an Australian retail business
Ability to combine creative marketing skills with strong commercial and analytical thinking

Benefits

Comp & perks

Australian public holidays
Working Australian hours