E-commerce, Digital Marketing Specialist

Pear Tree.

. Maintain and update the Shopify store, including products, collections, pages, navigation and theme settings.

Posted 9/29/2026part-timeRemote • PhilippinesMid-LevelSenior💰 ₱50,000 - ₱70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in maintaining and optimizing Shopify stores, managing e-commerce operations, and executing effective digital marketing strategies. Proficient in conversion rate optimization, A/B testing, and utilizing analytics to enhance customer engagement and sales performance.

Highest-signal resume keywords

Shopify Store ManagementPaid Social CampaignsConversion Rate OptimizationE-commerce AnalyticsEmail and SMS Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ShopifyA/B TestingE-commerce AnalyticsInventory ManagementOrder ProcessingTroubleshootingContent CreationData SynchronizationCampaign Performance MonitoringCustomer Service

Soft Skills

Attention to DetailTime ManagementIndependent WorkCommunication SkillsProblem Solving

Tools & Technologies

KlaviyoCanvaCapCutMeta AdsTikTok AdsOdooERP Systems

Industry Keywords

E-commerceDigital MarketingHealth and WellnessBeautyFitnessPet Products

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Maintain and update the Shopify store, including products, collections, pages, navigation and theme settings.
Create and update product listings with accurate descriptions, variants, pricing, images and sizing information.
Manage Shopify apps and integrations and troubleshoot issues.
Monitor broken links, display issues, checkout problems and outdated content.
Set up discount codes, promotions and seasonal campaigns.
Review store performance and improve conversion rates, average order value and cart abandonment.
Identify customer journey drop-off points and recommend improvements.
Improve product pages, landing pages and calls to action.
Plan and run A/B tests and optimise site speed, mobile experience and checkout flow.
Support email and SMS flows and report results.
Plan, build and manage paid campaigns across Meta/Facebook, Instagram and TikTok.
Set up audiences, retargeting, lookalike audiences and conversion tracking.
Monitor campaign performance and adjust budgets, creative and targeting to improve return on ad spend.
Maintain a content calendar and create short-form video, graphics, product demonstrations and customer stories.
Edit video and imagery using Canva, CapCut or comparable tools.
Write platform-appropriate captions and ad copy and respond to comments and messages.
Maintain and troubleshoot the Shopify-to-ERP integration, including order, customer, product and payment synchronisation.
Resolve failed syncs, duplicate orders and data mismatches.
Coordinate with fulfilment and courier partners on dispatch, tracking and delivery issues.
Manage returns, refunds and exchanges under company policies, including the 30-day money-back guarantee.
Maintain accurate inventory, SKUs, variants, product availability, pre-orders and backorders.
Monitor stock, support reorder planning and reconcile discrepancies.
Respond to customer enquiries via email, live chat and social media.
Resolve order issues, delivery delays and product concerns and maintain FAQs and templates.
Prepare reports on sales, advertising, conversion rates, stock and customer service trends.
Document workflows, checklists and standard operating procedures.
Identify errors, bottlenecks and automation or process-improvement opportunities.

Requirements

What you’ll need

At least 3–4 years of experience in e-commerce, digital marketing or online store operations.
Proven hands-on experience maintaining and optimising Shopify stores.
Demonstrated experience running profitable paid social campaigns on Meta and/or TikTok.
Ability to create engaging social media content, including short-form video.
Practical understanding of conversion rate optimisation, A/B testing and e-commerce analytics.
Experience with backend order processing, fulfilment and inventory management.
Experience with ERP or inventory system integrated with Shopify.
Strong troubleshooting skills when integrations, syncs or store features stop working.
Excellent written and spoken English, with the ability to write clear, customer-ready content and replies.
Strong attention to detail, particularly with product data, stock levels and order accuracy.
Ability to manage priorities across marketing, operations and customer service.
Ability to work independently and take ownership of outcomes.
Reliable internet connection and a professional home-office environment.
Availability to work 25–30 hours per week during New Zealand business hours, moving to full-time within approximately 3 months.
Direct experience with Shopify and Odoo integrations.
Experience in the health, wellness, beauty, fitness or pet products industries.
Experience marketing to multiple customer groups, including consumers, pet owners and equestrian audiences.
Experience with Klaviyo email and SMS automation.
Experience with advertising standards for health and wellness products.
Previous experience working remotely for a New Zealand or Australian e-commerce business.

Benefits

Comp & perks

Initially part-time at 25–30 hours per week, with the expectation of moving to a full-time position within approximately 3 months
Holidays: TBC – Client Discretion
Remote work
Professional home-office environment