E-commerce Digital Marketing Specialist – SEO, Paid Media

Pear Tree.

. Create, manage and optimise advertising campaigns across Facebook, Instagram and Google.

Posted 11/12/2026contractRemote • PhilippinesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing digital marketing campaigns across platforms such as Facebook, Instagram, and Google, with a strong focus on e-commerce strategies. Proficient in content creation, SEO, and utilizing tools like Shopify and Klaviyo to enhance customer engagement and drive sales.

Highest-signal resume keywords

Digital Marketing ExperienceShopify ManagementMeta Ads CampaignsSEO and Keyword ResearchContent Creation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSEOKeyword ResearchContent CreationEmail MarketingGoogle Ads ManagementCampaign OptimizationPerformance TrackingAudience TargetingE-commerce Strategy

Soft Skills

Excellent Written EnglishCopywriting SkillsIndependent WorkMulti-Priority Management

Tools & Technologies

ShopifyKlaviyoMeta AdsGoogle AdsCanvaCapCutAI-Powered Marketing Tools

Industry Keywords

E-commerceDirect-to-ConsumerConsumer ProductsGiftingBeautyLifestyleHomewaresAmazon Seller Central

About the role

Key responsibilities & impact

Create, manage and optimise advertising campaigns across Facebook, Instagram and Google.
Monitor campaign performance, advertising spend and return on ad spend (ROAS).
Identify opportunities to improve audience targeting, engagement and online sales.
Conduct keyword research and improve website visibility on search engines.
Optimise product descriptions, website pages and collections.
Monitor organic traffic and identify opportunities to improve search performance.
Plan and create engaging content for Instagram, Facebook and other social platforms.
Produce short-form videos, Reels, graphics, captions and promotional materials.
Repurpose photography and video assets into marketing content.
Ensure all content reflects the brand's tone, identity and visual direction.
Manage the Shopify store, including product listings, collections, promotions and website updates.
Create and manage email campaigns and automated customer journeys using Klaviyo or similar platforms.
Develop customer segments and campaigns for abandoned carts, welcome emails and post-purchase engagement.
Support seasonal campaigns and new product launches.
Track website traffic, conversion rates, sales and campaign performance.
Provide regular performance updates and actionable recommendations.
Collaborate with the founders, photographers, videographers and other external partners.
Support the digital marketing strategy as the business introduces new products.

Requirements

What you’ll need

3–5+ years of hands-on digital marketing experience, preferably within e-commerce or direct-to-consumer brands.
Experience managing Shopify or similar e-commerce platforms.
Practical experience with Meta Ads and digital advertising campaigns.
Working knowledge of SEO, keyword research and website optimisation.
Strong content creation skills, including Canva and CapCut or equivalent tools.
Experience with Klaviyo or other email marketing platforms.
Excellent written English and copywriting skills.
Ability to work independently and manage multiple priorities.
Experience communicating with Australian customers or brands is highly desirable.
Availability to work full-time during Queensland business hours.
Experience managing Google Ads, including Shopping and Performance Max.
Background in gifting, beauty, lifestyle, homewares or other consumer product brands.
Experience with Amazon Seller Central or other online marketplaces.
Experience launching a new e-commerce brand or product.
Familiarity with AI-powered marketing and content creation tools.

Benefits

Comp & perks

100% Work From Home – no daily commute, office attendance or relocation.
Independent Contractor Arrangement – an opportunity to work independently under a service engagement rather than traditional employment.
Professional Autonomy – candidates provide their own home-office setup and manage their working environment.
Australian Business Exposure – direct experience supporting an Australian mortgage and finance broker.
Potential Tax Efficiency and Competitive Professional Fee