Head of Digital & E-commerce, B2B, International Markets

Pear Tree.

. Develop and execute the digital and e-commerce strategy, aligning website improvements, marketing initiatives, and customer experience with business objectives and commercial targets.

Posted 10/15/2026full-timeRemote • PhilippinesLead💰 ₱180,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing digital and e-commerce strategies, optimizing customer journeys, and improving conversion rates through data-driven decisions. Proficient in managing cross-functional teams and leveraging digital marketing channels to enhance online revenue and customer experience.

Highest-signal resume keywords

Digital Growth ManagementE-Commerce Strategy DevelopmentConversion Rate Optimisation (CRO)SEO and Digital MarketingProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

E-Commerce ManagementDigital AnalyticsCustomer Journey OptimisationContent StrategyAI Tools UtilizationWebsite UsabilityPerformance Data InterpretationTechnical Requirements TranslationCross-Functional Team CoordinationMeasurable Commercial Outcomes

Soft Skills

Analytical SkillsAttention to DetailCommunication SkillsIndependent WorkStakeholder Engagement

Tools & Technologies

MagentoERP SystemsCRM SystemsDigital CampaignsEmail Marketing ToolsPaid Advertising PlatformsContent Management SystemsAI Research ToolsWorkflow Improvement ToolsTrade Portals

Industry Keywords

B2B E-CommerceWholesale DistributionBuilding ProductsInterior SolutionsProduct Information ManagementCustomer Education FrameworksDesign-Led BrandsHigh-Quality Digital PresentationInternational MarketsTechnical Product Catalogues

Tech Stack

Tools & technologies

ERPMagento

About the role

Key responsibilities & impact

Develop and execute the digital and e-commerce strategy, aligning website improvements, marketing initiatives, and customer experience with business objectives and commercial targets.
Own the website roadmap, identify customer pain points, prioritise improvements, and work with developers on briefs, functional specifications, and acceptance criteria.
Improve end-to-end customer journeys across desktop and mobile, including product discovery, navigation, product comparison, enquiries, purchasing, and repeat ordering.
Increase online revenue, conversion rates, customer retention, and profitability through testing, optimisation, and data-driven decisions.
Ensure product information, pricing, specifications, imagery, availability, delivery details, and supporting resources are accurate and accessible.
Oversee SEO, AI search and answer-engine optimisation (AEO/GEO), paid search, paid social, email marketing, organic social, and digital campaigns.
Lead customer-facing content development, including buying guides, product comparisons, demonstrations, FAQs, and educational resources.
Coordinate development and systems teams to improve e-commerce functionality, integrations, data quality, and workflows across ERP and CRM systems.
Improve digital processes for trade accounts, enquiries, quotations, sample requests, technical downloads, and repeat purchases.
Coordinate developers, designers, content creators, multimedia specialists, and data resources, setting priorities, deadlines, quality standards, and accountability.
Monitor website performance, customer behaviour, marketing efficiency, qualified enquiries, revenue, and gross profit; present recommendations to senior leadership.
Benchmark leading digital businesses, test new ideas, and recommend investments based on customer value and commercial returns.
In the first 90 days: audit the business, website, customer journeys, and data; establish baselines; implement high-impact improvements; align teams; evaluate results; and present a six-month roadmap.

Requirements

What you’ll need

At least 5 years of experience in digital growth, e-commerce management, digital commerce, or a closely related field.
Proven ownership of a company website and its e-commerce or digital customer journeys.
Demonstrated success improving conversion rates, customer experience, online revenue, or other measurable commercial outcomes.
Experience leading or coordinating developers, designers, digital marketers, content creators, or other cross-functional specialists.
Strong understanding of website usability, customer journey optimisation, conversion rate optimisation (CRO), digital analytics, and e-commerce best practices.
Practical knowledge of SEO, paid advertising, email marketing, and content strategy, with the ability to manage specialists across multiple channels.
Ability to translate business objectives and customer insights into clear technical requirements, development priorities, and creative briefs.
Strong analytical skills and commercial judgement, with the ability to interpret performance data and make evidence-based decisions.
Excellent written and spoken English, including the confidence to present recommendations, communicate with international stakeholders, and challenge ideas constructively.
Experience using AI tools for research, analysis, workflow improvement, and content development, with appropriate verification of outputs.
Strong project management skills, attention to detail, and the ability to work independently in a remote environment.
Preferred: Experience in B2B e-commerce, wholesale distribution, manufacturing, building products, interior solutions, or other product-led industries.
Preferred: Experience supporting customers or businesses in Australia, New Zealand, or comparable international markets.
Preferred: Familiarity with Magento or other enterprise e-commerce platforms.
Preferred: Experience with ERP and CRM integrations, product information management, trade portals, product configurators, or technical product catalogues.
Preferred: Knowledge of customer education frameworks, including They Ask, You Answer.
Preferred: An appreciation for design-led brands and high-quality digital presentation.

Benefits

Comp & perks

Paid Philippine regular holidays
Flexible working hours following New Zealand & Australian business time
100% remote work
Independent Contractor Agreement