Head of Performance Marketing

Pear Tree.

. Architect and execute comprehensive paid acquisition strategies across Google Ads and Meta Ads, managing and deploying monthly budgets in excess of £2.8M across UK, European, and US DTC storefronts .

Posted 11/6/2026contractRemote • South Africa, PhilippinesLead💰 ZAR 25,000 - ZAR 35,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in performance marketing, particularly in managing substantial paid acquisition budgets across Google Ads and Meta Ads. Proven ability to lead and mentor teams while driving profitable e-commerce growth through data-driven strategies and cross-functional collaboration.

Highest-signal resume keywords

Performance Marketing LeadershipGoogle Ads ExpertiseMeta Ads ProficiencyE-Commerce Revenue ScalingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Acquisition StrategiesAudience SegmentationConversion TrackingBidding StrategiesData AnalysisKPI FrameworksFeed OptimizationAttribution ModelsCustomer Acquisition Cost (CAC)Return on Ad Spend (ROAS)

Soft Skills

Team LeadershipMentoringCross-Cultural CommunicationEntrepreneurial MindsetOperational Excellence

Tools & Technologies

Google AdsMeta AdsCRM SystemsData Engineering ToolsE-Commerce Platforms

Industry Keywords

DTC E-CommerceConsumer PsychologyMarket-Specific NuancesHealth and WellnessBeauty and SkincareDietary SupplementsPet WellnessAmazon Marketplace Operations

About the role

Key responsibilities & impact

Architect and execute comprehensive paid acquisition strategies across Google Ads and Meta Ads, managing and deploying monthly budgets in excess of £2.8M across UK, European, and US DTC storefronts
Build localized, data-led growth roadmaps for 12+ international markets, establishing targets for net new customer acquisition, customer lifetime value (LTV), blended marketing efficiency ratio (MER), and contribution margins
Lead the strategic transition of externally managed Google and Meta accounts to internal operational teams, instituting structured operating models, rigorous testing cadences, and continuous knowledge transfer
Directly lead, mentor, and upskill Google and Meta Ads managers and execution teams located in Hyderabad, India; conduct technical audits, identify skill gaps, and institute KPI frameworks
Maintain hands-on oversight of account structures, bidding strategies, feed optimization, tracking architectures, and attribution models
Partner with Creative, CRM, CRO, and Web Development teams on multivariate creative testing, landing page optimization, and cross-channel funnel experiments
Own performance marketing P&Ls, reallocate spend toward high-yield opportunities, and deliver commercial forecasts to executive leadership

Requirements

What you’ll need

8+ years of progressive performance marketing experience with substantial senior leadership track records managing £1M+ to £3M+ monthly paid acquisition budgets in high-volume, fast-scaling DTC e-commerce environments
Proven track record of marketing directly to UK and European consumer bases, demonstrating a deep understanding of localized consumer psychology, purchasing habits, regulatory landscapes, and market-specific nuances
Deep, demonstrable technical authority in Google Ads (Search, Performance Max, Shopping, YouTube) and Meta Ads ecosystems, including sophisticated audience segmentation, signal optimization, and modern conversion APIs/tracking frameworks
Verifiable track record of scaling profitable e-commerce revenue while improving unit economics (CAC, ROAS, MER, LTV, and net contribution profit margins)
Experience leading, managing, and inspiring distributed or offshore technical execution teams
Willingness to travel frequently to Hyderabad, India, for onboarding, team capability enhancement, and operational alignment
Direct, successful experience taking complex multi-brand, multi-region paid media operations from third-party agency management into a self-sufficient in-house engine
Prior leadership experience scaling recognized high-growth consumer brands within health, wellness, dietary supplements, beauty, skincare, or pet wellness verticals
Proven ability to work cross-functionally with large-scale Amazon marketplace operations, Retention/CRM teams, and bespoke data engineering units
An entrepreneurial, high-agency mentality with the confidence to challenge legacy frameworks, identify operational bottlenecks, and execute needle-moving commercial pivots without needing external direction
A relentless focus on net contribution profitability and bottom-line P&L impact over vanity ROAS or uncalibrated spend expansion
The rare ability to balance 30,000-foot commercial vision with the technical depth required to audit ad accounts, interrogate bidding mechanics, and inspect campaign data at the granular level
A committed, team-first management style that motivates distributed talent, bridges regional cultures across the UK, Europe, South Africa, and India, and sets a standard of operational excellence