Paid Ads Specialist – SA

Pear Tree.

. Perform comprehensive audits on Google Ads, Microsoft/Bing Ads, and Meta Ads Manager accounts .

Posted 10/7/2026full-timeRemote • South AfricaMid-LevelSenior💰 £1,200 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing multi-channel paid ad campaigns, utilizing tools such as Google Ads, Bing Ads, and Meta Ads Manager to drive client growth. Strong analytical skills are essential for translating complex data into actionable strategies and maintaining high client satisfaction.

Highest-signal resume keywords

Google Ads ManagementBing Ads ManagementMeta Ads ManagerGoogle Tag ManagerData Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Keyword ResearchAudience SegmentationCompetitor AnalysisConversion TrackingCampaign Reporting

Soft Skills

Verbal CommunicationWritten CommunicationClient Relationship ManagementMentoringStrategic Presentation

Tools & Technologies

Google Merchant CenterGoogle Analytics 4WordPressShopifyMagento

Industry Keywords

Paid AdvertisingROASInternational Paid Search StrategiesMulti-Region Campaign DeploymentPerformance Metrics

Tech Stack

Tools & technologies

MagentoWordPress

About the role

Key responsibilities & impact

Perform comprehensive audits on Google Ads, Microsoft/Bing Ads, and Meta Ads Manager accounts
Design, build, and execute tailored multi-channel paid strategies aligned with client growth objectives
Conduct keyword research, audience segmentation, and competitor analysis to maximize ROAS
Configure product feeds in Google Merchant Center, set up conversion tracking, and deploy tags via Google Tag Manager
Collaborate with web developers and use WordPress, Shopify, Magento, and Aero for landing page and tracking implementations
Build long-term client relationships through transparent communication and clear results
Create data-driven Paid Ad proposals and pitch presentations
Maintain monthly reporting on performance trends, conversion metrics, and campaign value
Address performance concerns and escalations to support client retention
Guide and mentor junior specialists, oversee workload distribution, quality control, and SOPs
Deliver department overviews and campaign performance data to the Marketing Manager
Identify team knowledge gaps and deliver targeted training sessions
Reinforce company core values across team and client interactions

Requirements

What you’ll need

Minimum 3+ years of hands-on experience managing paid ad campaigns within a fast-paced agency setting
Exceptional verbal and written English communication skills
Comfortable presenting to senior client executives and holding strategic conversations
Advanced working knowledge of Google Search Console, Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Merchant Center, Meta Business Suite, and Bing Ads
Practical experience working alongside Shopify, WordPress, Magento, and Aero
Solid understanding of best practices for international paid search strategies and multi-region campaign deployment
Proven track record of analyzing complex data, translating metrics into strategic recommendations, and clearly articulating campaign value to stakeholders
High level of ownership over departmental output, client satisfaction, and performance targets

Benefits

Comp & perks

UK working hours
Public holidays in UK