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Part-Time Digital Marketing Specialist
Pear Tree.. Write, edit, and publish blog posts, resources, and case studies for Allied Health clinic owners and practice managers .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing B2B marketing campaigns, content creation, and performance monitoring, with a strong focus on the Allied Health industry. Proficient in managing multi-channel strategies and utilizing modern tools to enhance marketing effectiveness.
Highest-signal resume keywords
B2B Marketing Campaign ManagementContent Creation and EditingWebflow Landing Page DevelopmentEmail Campaign ExecutionAllied Health Industry Familiarity
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content Calendar ManagementSocial Media SchedulingCampaign Performance MonitoringBasic ReportingMulti-Channel Paid Acquisition
Soft Skills
Proactive Self-StarterExecution-FocusedReliable Work EthicGood Instincts for LayoutIndependent Asset Creation
Tools & Technologies
WebflowSlackG2GartnerPlausible AnalyticsGoogle Ecosystem
Industry Keywords
Allied HealthHealthcareClinic Management SoftwareB2B SaaSMarketing Strategy
About the role
Key responsibilities & impact- Write, edit, and publish blog posts, resources, and case studies for Allied Health clinic owners and practice managers
- Manage the content calendar and maintain a consistent publishing cadence
- Build and update Webflow landing pages, feature pages, and conversion-focused content
- Set up and execute email campaigns, nurture sequences, onboarding flows, and re-engagement campaigns
- Deploy and monitor B2B marketing campaigns, including paid acquisition when required
- Plan, create, and schedule social media posts
- Drive customer review campaigns and build social proof
- Monitor campaign and channel performance, produce basic reporting, and flag performance issues
- Proactively identify next steps to keep the growth roadmap on track
- Work alongside the Marketing Growth Lead to execute marketing strategy
Requirements
What you’ll need- Execution-focused marketing professional who takes pride in delivering campaigns and content
- Good instincts for layout, imagery, and visual consistency; able to create professional-looking assets independently
- Proactive self-starter comfortable working independently within a defined strategy
- Reliable and able to consistently deliver high-quality work
- Comfortable with Slack, Webflow, G2, Gartner, Plausible Analytics, and the Google ecosystem
- Ideally, some marketing experience in the B2B SaaS landscape
- Direct background or familiarity with the Allied Health, healthcare, or clinic management software industry (highly desirable)
- Tech-forward mindset and willingness to adopt modern AI tools
- Prior experience managing multi-channel paid acquisition campaigns (highly desirable)
Benefits
Comp & perks- Remote work arrangement
- Part-time schedule aligned with New Zealand business hours