Senior Digital Marketing, E-Commerce Specialist

Pear Tree.

. Architect and execute a dynamic social media growth strategy across Instagram and Facebook.

Posted 11/9/2026full-timeRemote • PhilippinesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing and e-commerce, with a strong focus on managing Google Ads campaigns, Shopify administration, and content creation. Proficient in developing and executing social media strategies while analyzing performance metrics to optimize engagement and drive sales.

Highest-signal resume keywords

Google Ads Campaign ManagementShopify AdministrationDigital Marketing StrategyContent Creation Using CanvaPerformance Metrics Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingE-Commerce ManagementGoogle Ads OptimizationContent Calendar DevelopmentKeyword ResearchAd Copy Split-TestingEmail Marketing AutomationProduct Catalog ManagementWeb AnalyticsVisual Design

Soft Skills

Exceptional Written CommunicationDetail-OrientedHighly OrganizedSelf-DirectedProfessional Verbal Communication

Tools & Technologies

CanvaAdobe Creative CloudShopifyKlaviyoMailchimpGoogle AnalyticsSocial Media PlatformsEmail Marketing PlatformsPerformance Tracking ToolsSOP Documentation

Industry Keywords

Digital MarketingE-Commerce Best PracticesCustomer OperationsAustralian AudiencesReturn on InvestmentDirect-to-Consumer MarketingCustomer SupportOrder FulfillmentProduct LaunchesSeasonal Promotions

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Architect and execute a dynamic social media growth strategy across Instagram and Facebook.
Develop and manage content calendars covering brand storytelling, product launches, customer spotlights, and educational guides.
Design digital assets including graphics, promotional banners, short-form reels, and rich media content using Canva or Adobe Creative Suite.
Schedule, publish, and moderate social channels while tracking engagement trends and optimizing creative execution.
Build, manage, and scale Google Ads campaigns across Search, Shopping, and Display.
Conduct keyword research, ad copy split-testing, and audience segmentation to maximize ROAS and lower acquisition costs.
Monitor advertising budgets and performance metrics, providing strategic recommendations and executive reporting.
Oversee daily Shopify storefront operations, including product listings, variant pricing, collections, and on-site merchandising.
Upload and optimize product descriptions, imagery, and technical fabric specifications.
Support digital merchandising, seasonal promotions, and product launches to drive AOV.
Monitor website performance, troubleshoot customer-journey friction points, and provide light order administration support.
Establish and scale direct-to-consumer email marketing using platforms such as Shopify Email, Klaviyo, or Mailchimp.
Design and deploy automated lifecycle sequences, including welcome, abandoned-cart, browse-abandonment, and post-purchase campaigns.
Segment subscriber lists and analyze campaign performance metrics to improve messaging.
Provide customer support regarding custom design specifications, production lead times, and order tracking.
Collaborate with production and logistics stakeholders on order fulfilment and customer communication.
Maintain operational documentation, refine SOPs, and handle general business administration tasks.

Requirements

What you’ll need

Minimum of 3+ years of dedicated experience in digital marketing, e-commerce, or a closely related commercial role, with senior-level execution capability.
At least 2 years of proven experience running digital campaigns or managing customer operations tailored to Australian audiences.
Demonstrated hands-on track record of managing and optimizing Google Ads campaigns with verifiable return on investment.
Comprehensive working knowledge of Shopify administration, product catalog management, and e-commerce best practices.
Professional proficiency with visual design suites (Canva or Adobe Creative Cloud) and a strong eye for athletic lifestyle aesthetics.
Exceptional written and verbal English communication skills, with a polished, professional tone suited to direct client engagement.
Solid command of digital marketing performance metrics, attribution models, and web analytics tools.
Highly organized, detail-oriented, self-directed, and capable of balancing multiple independent priorities in a growing team environment.