Senior Digital Marketing Manager – AU/NZ Healthcare

Pear Tree.

. Execute B2B digital acquisition campaigns engaging clinicians, nurses, procurement leads, and hospital decision-makers across Australia and New Zealand .

Posted 9/30/2026full-timeRemote • PhilippinesSenior💰 ₱85,000 - ₱100,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing B2B digital acquisition campaigns targeting healthcare professionals, utilizing advanced marketing automation tools like HubSpot, and optimizing multi-channel social media strategies for lead generation. Strong copywriting skills and the ability to translate complex concepts into engaging content are essential.

Highest-signal resume keywords

B2B Digital MarketingHubSpot Marketing AutomationSocial Media Campaign ManagementCopywriting and EditingCampaign Performance Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingCampaign ExecutionLead GenerationContent ManagementData Quality ManagementAudience SegmentationPerformance Metrics TrackingMulti-Channel MarketingDirect-Response MarketingBudget Optimization

Soft Skills

Attention to DetailWritten CommunicationVerbal Communication

Tools & Technologies

HubSpotWebflowPlanableLinkedInMeta (Facebook/Instagram)TikTok

Industry Keywords

Healthcare MarketingB2B AcquisitionProcurementSustainabilityClinician Engagement

About the role

Key responsibilities & impact

Execute B2B digital acquisition campaigns engaging clinicians, nurses, procurement leads, and hospital decision-makers across Australia and New Zealand
Convert online engagement into direct enquiries, hospital consultations, product collection requests, and tangible conversions
Manage multi-channel social media content across LinkedIn, Meta (Facebook/Instagram), and TikTok where appropriate, using Planable for scheduling
Build, target, optimize, and continuously test paid direct-response social campaigns, creative assets, copy, and audience segments
Track advertising spend against business outcomes and adjust underperforming campaigns
Translate complex clinical and sustainability concepts into social posts, newsletters, landing page copy, and creative briefs
Tailor messaging to healthcare buyer personas including clinicians, nurse educators, procurement teams, and sustainability leads
Maintain brand integrity and perform routine Webflow updates to copy, images, forms, and landing pages
Manage external web contractors when advanced technical support is required
Design, schedule, and execute newsletters, onboarding journeys, and nurture workflows via HubSpot
Build automated multi-touch sequences, lists, and segments based on user roles, geographic locations, and lifecycle stages
Maintain CRM data quality, remove duplicate or low-quality data, and enforce marketing preferences
Monitor cross-channel performance metrics focused on commercially meaningful lead acquisition
Prepare concise weekly delivery updates and monthly performance reviews covering channel ROI, campaign outcomes, and strategic next steps
Maintain an organized marketing calendar for campaign cadences, recurring approvals, and key deliverables

Requirements

What you’ll need

Minimum of 5 years of hands-on digital marketing experience with proven ownership over multi-channel campaign execution
Strong track record managing organic and paid social channels, specifically leveraging LinkedIn for B2B acquisition and lead generation
Practical, advanced experience using HubSpot or a comparable enterprise marketing automation tool to build sequences, segmentation lists, and nurture workflows
Superior copywriting and editing skills
Basic Webflow content management capability or experience managing web developers
Demonstrated ability to optimize modest marketing budgets, manage campaign attribution, and evaluate direct-response metrics
Ability to work full-time aligning with New Zealand business hours; Australian business hours considered
Dedicated remote setup
Exceptional written and spoken English language skills with meticulous attention to detail

Benefits

Comp & perks

Full-time remote work
Observing New Zealand business holidays