Senior Digital Marketing Manager – Plumbing, Water Treatment

Pear Tree.

. Develop and implement marketing strategies supporting Aqua Group's growth objectives.

Posted 10/24/2026full-timeRemote • PhilippinesSenior💰 NZ$2,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a focus on optimizing campaigns across Google Ads and Meta Ads, while effectively managing CRM systems and marketing automation tools. Proven ability to enhance customer acquisition and conversion rates through strategic planning and execution.

Highest-signal resume keywords

Performance Marketing ExperienceGoHighLevel MasteryGoogle Ads Campaign ManagementMeta Ads OptimizationShopify Store Administration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Cost Per Lead (CPL)Customer Acquisition Cost (CAC)Landing Page FunnelsAutomated SMS WorkflowsEmail Marketing AutomationCampaign Performance TrackingSEO ManagementConversion Rate OptimizationCustomer SegmentationData Quality Maintenance

Soft Skills

CollaborationStrategic PlanningProblem-SolvingCommunicationCreativity

Tools & Technologies

GoHighLevelShopifyGoogle AdsMeta AdsCRM Systems

Industry Keywords

Marketing StrategiesCustomer RetentionBrandingCampaign ManagementMarket Research

About the role

Key responsibilities & impact

Develop and implement marketing strategies supporting Aqua Group's growth objectives.
Plan and manage marketing calendars, campaigns, budgets, and performance targets.
Research customer needs, competitors, and market opportunities.
Maintain consistent branding and messaging across Head Office and Licensee marketing activities.
Manage campaign delivery from concept through launch, optimisation, and reporting.
Plan, launch, and optimise Google Ads and Meta Ads campaigns across Facebook and Instagram.
Generate qualified enquiries and support customer acquisition.
Monitor campaign performance, budgets, cost per lead, conversion rates, and return on marketing spend.
Improve landing pages, enquiry forms, website journeys, and booking pathways.
Work with sales and customer service teams on lead follow-up.
Own and manage Aqua's GoHighLevel platform across Head Office and Licensees.
Manage CRM records, customer segmentation, sales pipelines, and lead assignment.
Build and optimise funnels, landing pages, forms, calendars, and booking processes.
Maintain automated email and SMS campaigns, follow-ups, reminders, and reactivation workflows.
Monitor integrations, campaign tracking, reporting dashboards, and automation performance.
Troubleshoot platform issues, maintain data quality, and support team members using the system.
Manage Shopify store operations, including products, collections, pricing, content, and promotions.
Maintain product information and brand experience.
Create and optimise campaign pages, customer journeys, and promotional offers.
Monitor store performance and improve conversion rates and online sales.
Manage apps and integrations and coordinate technical improvements.
Manage website content, SEO, local search visibility, and Google Business Profiles.
Coordinate social media, email marketing, newsletters, and customer retention campaigns.
Create or coordinate copy, graphics, photography, videos, testimonials, and case studies.
Develop branded marketing materials for digital and traditional channels.
Support partnerships, referral programmes, promotions, events, and online reputation management.
Coordinate national campaigns and help Licensees adapt activities to local markets.
Provide marketing materials, campaign resources, and practical guidance.
Collaborate with internal teams to align campaigns with business priorities and service capacity.
Track and report marketing performance across the group.
Recommend improvements to lead quality, conversion, retention, and marketing efficiency.

Requirements

What you’ll need

At least 4–6 years of performance marketing experience supported by documented case studies proving direct impact on CPL (Cost Per Lead), CAC (Customer Acquisition Cost), and conversion rates.
Deep, hands-on mastery in setting up and configuring GHL (GoHighLevel) accounts, multi-location CRMs (Customer Relationship Management), landing page funnels, automated SMS (Short Message Service)/email workflows, and custom pipeline attribution.
Direct, non-agency execution experience setting up, optimizing, and scaling Google Search/Display and Meta (Facebook/Instagram) paid campaigns.
Practical administration of Shopify storefronts, product catalogs, collections, promotional discount engines, and third-party apps.