Senior Performance Marketing Manager

Pear Tree.

. Architect, launch, and optimize high-converting Meta Ads and Google Search campaigns .

Posted 11/11/2026full-timeRemote • PhilippinesSenior💰 ₱80,000 - ₱120,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a focus on Meta Ads and Google Ads, leveraging advanced analytics and AI tools to optimize campaigns and drive high-intent lead generation. Proficient in managing multi-client portfolios and delivering actionable insights through data-driven reporting and creative testing frameworks.

Highest-signal resume keywords

Meta Ads Manager ProficiencyGoogle Ads (Search) ExpertiseGA4 Configuration ExperienceLooker Studio Dashboard ManagementAI Workflow Integration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingB2C Lead GenerationConversion Rate Optimization (CRO)Technical SEO ExecutionMulti-Touch AttributionChannel Mix ModelingAudience SegmentationBid StrategiesCreative Testing FrameworksEmail Qualification Funnels

Soft Skills

Exceptional Written CommunicationVerbal Communication SkillsProject ManagementAttention to DetailOperational Discipline

Tools & Technologies

Google Tag ManagerMeta PixelConversions APILooker StudioAI Tools

Industry Keywords

Australian Real EstateResidential Off-The-Plan MarketingCampaign DevelopmentCreative BriefsLanding Page Design Principles

About the role

Key responsibilities & impact

Architect, launch, and optimize high-converting Meta Ads and Google Search campaigns
Manage budget pacing, audience segmentation, bid strategies, search queries, negative keyword lists, account hygiene, access controls, billing protocols, naming conventions, and policy compliance
Translate project personas, narrative angles, and visual hooks into creative testing frameworks
Set spend thresholds, monitor creative fatigue, and brief design and video teams on iterations and new concepts
Set up, audit, and troubleshoot GA4, Google Tag Manager, Meta Pixel, and Conversions API tracking
Integrate CRM data pipelines for closed-loop offline conversion tracking
Build and manage Looker Studio dashboards showing acquisition ROI, appointment volume, and sales conversion rates
Deliver weekly written performance updates, strategic shifts, and upcoming optimizations
Audit user journeys from click to qualification and propose landing page enhancements
Execute technical SEO and Answer Engine Optimization initiatives, including site speed fixes and email nurture workflows
Use AI tools for operations, data analysis, reporting synthesis, and creative ideation
Develop and document AI-enabled standard operating procedures

Requirements

What you’ll need

Minimum of 5 years of direct, hands-on performance marketing experience, with a proven track record managing multi-client portfolios within an agency setting
Deep, current technical proficiency in Meta Ads Manager and Google Ads (Search)
Demonstrated history driving high-intent B2C or high-consideration lead generation, measuring success by sales outcomes rather than raw lead volume
Hands-on experience configuring GA4, GTM, Meta CAPI, offline conversion feeds, and custom Looker Studio dashboards
Solid understanding of multi-touch attribution, channel mix modeling constraints, and cross-platform reporting discrepancies
Active, daily integration of AI workflows into campaign development, copy iteration, or analytical operations
Exceptional written and verbal communication skills; ability to produce executive-ready client summaries and precise creative briefs
Full availability to work aligned with Sydney, Australia (AEST/AEDT) business hours
Preferred: Practical expertise in landing page design principles, conversion rate optimization (CRO), and site speed auditing
Preferred: Exposure to technical SEO execution and AI search optimization (AEO/GEO)
Preferred: Prior exposure to Australian real estate, specifically residential off-the-plan project marketing
Preferred: Hands-on automation experience configuring email qualification funnels in platforms such as Zoho or Brevo
Strong personal project management, high attention to operational detail, and discipline to maintain structured experiments across dynamic accounts