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Pear VC

Founding Marketing Lead

Pear VC

. Own Gryps's positioning, messaging, and narrative for owners, capital program managers, facilities executives, and construction managers .

Posted 9/22/2026full-timeNew York City • New York • United StatesSenior💰 $120,000 - $160,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing and pipeline generation, with a strong focus on event management and content creation. Capable of independently establishing marketing operations and effectively communicating with high-level stakeholders.

Highest-signal resume keywords
B2B Marketing ExperienceEvent ManagementPipeline GenerationContent CreationAI Systems Utilization

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Pipeline GenerationEvent ManagementContent CreationCollateral DevelopmentMarketing OperationsData AnalysisCampaign ManagementLogistics CoordinationWriting SkillsStakeholder Engagement
Soft Skills
Independent WorkCommunicationPrioritizationAdaptabilityCollaboration
Tools & Technologies
LinkedIn MarketingAI Systems
Industry Keywords
Construction TechProptechAECFacilitiesEnterprise Systems

About the role

Key responsibilities & impact
  • Own Gryps's positioning, messaging, and narrative for owners, capital program managers, facilities executives, and construction managers
  • Build pipeline-generation programs across events, campaigns, content, and channel experiments
  • Report on program performance and determine what is working or should be discontinued
  • Run conferences and industry events end to end, including selection, budget, booth, speaking slots, pre-event outreach, and post-event follow-up
  • Travel regularly and represent Gryps at conferences
  • Host gatherings in New York for owners and capital program leaders
  • Build the content and collateral library, including case studies, customer stories, industry reports, decks, one-pagers, and objection guides
  • Run LinkedIn and organic marketing using customer proof and industry data
  • Build co-marketing partnerships with customer platforms, including joint content, joint events, and referred pipeline
  • Serve as Gryps's first marketing hire and establish marketing operations from zero

Requirements

What you’ll need
  • 4 to 7 years in B2B marketing or growth, with at least part of that experience at an early-stage company doing the work directly
  • Experience generating pipeline for enterprise or institutional buyers with long, multi-stakeholder sales cycles and large ACVs
  • Experience independently owning conferences and events from logistics through follow-up, with demonstrable pipeline results
  • Based in NYC
  • Comfortable with regular travel
  • Experience marketing a technically deep product to non-technical, traditional buyers
  • Ability to converse with a VP of Design & Construction
  • Strong writing skills sufficient to produce collateral independently
  • Comfortable being the only marketer, scoping, prioritizing, and shipping without a team
  • Not seeking to manage people in this role
  • Experience using AI systems to support work delivery
  • Eligible to work in the United States of America
  • Bonus: construction tech, proptech, AEC, facilities, or a parallel vertical AI or enterprise systems background

Benefits

Comp & perks
  • Equity
  • Regular travel opportunities