Pear VC

Marketing

• Own Gryps's positioning, messaging, and narrative for owners, capital program managers, facilities executives, and construction managers
• Build pipeline-generation programs across events, campaigns, content, and channel experiments
• Report on program performance and determine what is working or should be discontinued
• Run conferences and industry events end to end, including selection, budget, booth, speaking slots, pre-event outreach, and post-event follow-up
• Travel regularly and represent Gryps at conferences
• Host gatherings in New York for owners and capital program leaders
• Build the content and collateral library, including case studies, customer stories, industry reports, decks, one-pagers, and objection guides
• Run LinkedIn and organic marketing using customer proof and industry data
• Build co-marketing partnerships with customer platforms, including joint content, joint events, and referred pipeline
• Serve as Gryps's first marketing hire and establish marketing operations from zero

Founding Marketing Lead