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Pearson VUE

Advanced Specialist, Geo Marketing

Pearson VUE

. Support the creation and launch of integrated campaigns across digital, paid media, email and social channels .

Posted 9/18/2026full-timeRemote • New Jersey • United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in integrated marketing campaign execution across digital, paid media, email, and social channels, with strong project management and organizational skills. Proficient in using campaign metrics for optimization and reporting, while effectively coordinating with internal teams and external partners.

Highest-signal resume keywords
Integrated Marketing Campaign ExecutionProject ManagementCampaign Performance MonitoringCollaboration with Creative AgenciesData-Driven Optimization

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Campaign ExecutionDigital MarketingPaid MediaEmail MarketingSocial Media MarketingCampaign Metrics AnalysisQuality AssuranceAsset ManagementReportingOptimization Strategies
Soft Skills
Attention to DetailClear CommunicationProactive ApproachCollaborative Working StyleAdaptability
Industry Keywords
Campaign ManagementMarketingProduct MarketingSales ActivationCreative Agency Coordination

About the role

Key responsibilities & impact
  • Support the creation and launch of integrated campaigns across digital, paid media, email and social channels
  • Translate campaign messaging and positioning into channel-ready assets and activation plans
  • Own campaign calendars, milestones, briefs, asset trackers and launch checklists
  • Coordinate with campaign management, Product Marketing, Centres of Excellence and sales activation teams
  • Work with creative agency partners to manage assets, feedback and timely delivery
  • Manage quality assurance, approvals, hand-offs and go-live readiness
  • Monitor live campaign performance and support monthly, quarterly and post-campaign reporting
  • Use campaign insight to recommend practical optimizations and improve future execution

Requirements

What you’ll need
  • Experience in marketing or campaign execution with clear evidence of personal ownership
  • Understanding of integrated marketing and digital channels, including paid media, email and social
  • Strong project management and organizational skills, with close attention to detail and deadlines
  • Confidence coordinating work across internal teams and external agency partners
  • Ability to use campaign metrics and reporting to identify insight and support optimization
  • Clear written and verbal communication, with a collaborative working style
  • Proactive and curious approach, including comfort finding answers and progressing work amid ambiguity
  • Ability to work in a fast-paced environment with shifting priorities
  • Bachelor’s degree in marketing, communications, business or a related field

Benefits

Comp & perks
  • Annual incentive program
  • Employee benefits (details provided in the Employee Benefits Guide 2026)