Advanced Specialist, Marketing

Pearson VUE

. Develop annual and quarterly marketing strategies for a portfolio of strategic accounts and partners .

Posted 11/9/2026full-timeRemote • United StatesMid-LevelSenior💰 $80,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing strategies that align with account growth and retention objectives, leveraging data-driven insights to optimize performance and drive measurable business outcomes.

Highest-signal resume keywords

B2B MarketingAccount-Based MarketingStrategic Account MarketingExecutive PresenceCollaboration Across Matrixed Organizations

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Strategy DevelopmentIntegrated Strategy TranslationPerformance Data AnalysisCampaign CreationAccount Engagement Optimization

Soft Skills

Influencing SkillsConfidence in Senior RelationshipsAdaptability to Change

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Business

Industry Keywords

Customer SuccessPartner MarketingEnterprise MarketingSaaSProfessional Services

About the role

Key responsibilities & impact

Develop annual and quarterly marketing strategies for a portfolio of strategic accounts and partners
Align marketing plans with account growth, retention, expansion and executive-engagement objectives
Design targeted ABM programmes for priority accounts, sectors and buying groups
Build executive-engagement plans, including briefings, roundtables, advisory boards, hosted experiences and industry events
Partner with Customer Success and Client Partners on value realisation, advocacy, customer stories and growth opportunities
Create joint campaigns, content, thought leadership and events with strategic partners
Use account insight, engagement data and business priorities to guide investment and optimisation
Create executive-level reporting and recommendations on marketing influence and programme effectiveness
Work with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, Digital Marketing and executive leaders
Support Pearson’s enterprise learning and workforce-development solutions by strengthening strategic account relationships and measurable commercial outcomes

Requirements

What you’ll need

Bachelor’s degree in marketing, Communications, Business or a related field is desirable
Experience in B2B marketing, strategic account marketing, account-based marketing, partner marketing, customer marketing or enterprise marketing
Evidence of developing marketing plans and translating business objectives into an integrated strategy
Experience working with sales, client partners, account teams or customer-success teams
Strong collaboration and confidence influencing across a matrixed organisation
Executive presence and ability to support senior customer or partner relationships
Ability to connect marketing activity to account engagement, growth or measurable business outcomes
Experience using insight and performance data to shape decisions and recommendations
Comfort operating through change, ambiguity and evolving account ownership
Technology, SaaS, professional services or consulting experience is helpful but not essential
Candidates may be based in Eastern, Central or Pacific time zones

Benefits

Comp & perks

Annual incentive program
Remote work arrangement
US-based travel to attend events, meetings and team days