Marketing Specialist

Pearson VUE

. Create and adapt digital campaign assets for web, paid media, email, social, sales enablement and other priority channels .

Posted 9/18/2026full-timeRemote • United StatesMid-LevelSenior💰 $70,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing and campaign execution, with a strong focus on creating and adapting digital assets across various channels. Proficient in using design tools like Canva and generative AI for content development, while effectively managing timelines and stakeholder feedback.

Highest-signal resume keywords

Digital MarketingCanva ProficiencyGenerative AI ExperienceCampaign ExecutionContent Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Campaign CreationContent MarketingVideo EditingPerformance OptimizationVisual Communication

Soft Skills

Strong WritingEditing SkillsIndependent WorkStakeholder CoordinationTime Management

Tools & Technologies

CanvaWrikeAdobe Creative CloudGA4Looker Studio

Industry Keywords

Email MarketingPaid MediaSocial MediaSales EnablementHealthcare Marketing

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Create and adapt digital campaign assets for web, paid media, email, social, sales enablement and other priority channels
Extend established messaging and agency-developed creative into new formats and channel-specific variations
Produce polished, on-brand assets using Canva and other approved design tools
Edit and repurpose video into shorter cuts, social formats and campaign-ready executions
Use approved generative AI platforms for research, ideation, variation and production efficiency, with human review
Manage assigned timelines, dependencies, reviews and launch readiness in Wrike
Coordinate with marketing, product, sales, digital, creative, agency and Corporate Communications partners
Use campaign performance, stakeholder feedback and audience response to recommend and implement practical optimizations

Requirements

What you’ll need

At least four years of experience in digital marketing, campaign execution, content marketing, creative production or a related field
Experience creating and adapting digital assets across email, web, paid media, social and sales enablement channels
Hands-on proficiency in Canva and light video editing
Practical experience using generative AI for content development or production workflows
Strong writing, editing and visual communication skills
Experience managing multiple fast-turn deliverables and coordinating stakeholder feedback
Ability to work independently within established strategies and approval processes
Ability to interpret campaign reporting and use performance signals to improve content and channel execution
Bachelor’s degree in marketing, communications, design or a related field, or equivalent professional experience
Adobe Creative Cloud, Wrike, GA4, Looker Studio, and education, healthcare or government market experience are helpful but not essential
Candidates must be based in the United States
Central Time is preferred; candidates in other US time zones will be considered

Benefits

Comp & perks

Annual incentive program eligibility
Employee benefits (details provided in the Employee Benefits Guide 2026)
Remote work arrangement
Occasional travel for conferences, events and content capture