Marketing Specialist

Pearson VUE

. Develop localized messaging for target audiences using HR, talent management, and workforce learning trends .

Posted 9/18/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing and demand generation, with a strong focus on executing integrated marketing campaigns and leveraging analytics for performance optimization. Proficient in project management and collaboration with sales teams to align marketing strategies with business objectives.

Highest-signal resume keywords

B2B MarketingDemand GenerationProject ManagementAnalytics and ReportingMarketing Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionPerformance TrackingMulti-Channel MarketingContent PersonalizationEvent Activation

Soft Skills

Problem-SolvingCollaborationProactive Management

Tools & Technologies

SalesforceHubSpotDemandbase

Industry Keywords

Enterprise HRTalent ManagementWorkforce LearningB2B Events

About the role

Key responsibilities & impact

Develop localized messaging for target audiences using HR, talent management, and workforce learning trends
Execute assigned marketing activities for priority audiences and accounts in alignment with global strategy, sales priorities, and local market requirements
Coordinate with global marketing teams and regional stakeholders to adapt global campaign plans for local market needs
Share campaign performance learnings and insights to contribute to team best practices
Maintain organized reporting and visibility into program status and outcomes
Use analytics and reporting tools to track performance, uncover insights, and optimize programs
Monitor marketing trends, emerging technologies, and industry best practices to enhance marketing approaches
Work closely with global audience marketing leads, regional stakeholders, and sales partners to activate, coordinate, and optimize marketing programs

Requirements

What you’ll need

Proven experience in B2B marketing, demand generation, or account-based marketing
Demonstrated experience executing successful B2B marketing campaigns
Experience working closely with sales teams to build alignment
Strong project management and problem-solving skills
Ability to create project plans and manage seamless execution
Analytical mindset with ability to track performance, interpret results, and recommend optimizations
Ability to proactively manage multiple projects and deliver high-quality work with limited supervision
Working knowledge of marketing platforms such as Salesforce, HubSpot, Demandbase, or similar
Industry experience or knowledge of enterprise HR, talent management, workforce learning, or related fields
Experience marketing to enterprise audiences such as HR, L&D, and technology leaders
Experience executing integrated, multi-channel marketing programs using digital, direct mail, executive events, paid media, content personalization, and other relevant channels
Additional languages a plus
Experience activating B2B events such as industry events and roundtables a plus

Benefits

Comp & perks

No benefits, perks, or compensation extras are specified in the posting.