Performance Marketing Specialist

Pearson VUE

. Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360 .

Posted 10/14/2026full-timeRemote • Maryland • United StatesMid-LevelSenior💰 $55,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing Paid Search campaigns across platforms like Google Ads and Microsoft Ads, with a strong focus on data analysis, performance reporting, and strategic recommendations to enhance enrollment and conversion rates.

Highest-signal resume keywords

Paid Search Campaign ManagementGoogle Ads ProficiencyData Analysis and OptimizationStrong Analytical SkillsPerformance Reporting

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Search (SEM) ManagementKeyword ResearchAd Copy TestingBudget ManagementCampaign Performance AnalysisCost per Enrollment OptimizationForecasting and Trend AnalysisTagging and TrackingAI-Powered Marketing ToolsBidding Strategies

Soft Skills

Attention to DetailOrganizational SkillsWritten CommunicationVerbal CommunicationProblem-Solving Skills

Tools & Technologies

Google AnalyticsMicrosoft AdsSA360ExcelPerformance Reporting Tools

Industry Keywords

Lead GenerationEducationHealthcareFinancial ServicesDigital Media Channels

About the role

Key responsibilities & impact

Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360
Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations
Monitor campaign performance daily and identify performance trends, issues, or opportunities
Conduct keyword research, search query analysis, and competitive monitoring
Support campaign launches, promotions, enrollment season initiatives, and market-specific programs
Ensure campaign settings, budgets, and targeting configurations are accurately maintained
Assist in testing ad copy, bidding strategies, audiences, landing pages, and campaign structures
Analyze campaign data and provide recommendations to improve enrollment volume, conversion rates, and efficiency
Support optimization efforts to improve Cost per Enrollment and overall return on investment
Prepare recurring campaign reports and performance summaries
Analyze campaign performance and communicate key insights to team members and stakeholders
Monitor pacing and budget delivery to align media investments with enrollment goals
Validate campaign tracking and reporting accuracy
Assist with forecasting, trend analysis, and performance investigations
Collaborate with agency partners on campaign updates and optimizations
Partner with Analytics, Enrollment, Marketing, and Digital teams to support business objectives
Coordinate campaign assets, creative approvals, and implementation requirements
Perform quality assurance checks on campaigns, tracking, and reporting
Maintain campaign documentation, testing logs, and performance records
Support process improvement and automation initiatives

Requirements

What you’ll need

3-6 years of hands-on experience managing Paid Search (SEM) campaigns
In-depth experience with Google Ads and Google Analytics
Experience analyzing campaign performance data and making optimization recommendations
Strong analytical and problem-solving skills
Excellent attention to detail and organizational skills
Proficiency with Excel and performance reporting tools
Strong written and verbal communication skills
Familiarity with bid management platforms such as SA360 is preferred
Experience with Microsoft Ads is preferred
Exposure to Paid Social, Display, Programmatic, or other digital media channels is preferred
Experience in lead generation, education, healthcare, financial services, or other performance-driven industries is preferred
Familiarity with tagging, tracking, and attribution concepts is preferred
Experience leveraging AI-powered tools to improve marketing workflows and campaign performance is preferred