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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing with a focus on event management and go-to-market strategies, leveraging data-driven insights to optimize campaign performance and drive pipeline growth across the EMEA region.
Highest-signal resume keywords
B2B Marketing ExperienceEvent ManagementFluency in French or GermanProject Management SkillsData-Driven Mindset
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market StrategyDemand GenerationCampaign AnalysisEvent ExecutionLead Tracking
Soft Skills
Excellent CommunicationCollaboration Skills
Tools & Technologies
SalesforceLookerCanvaAsanaSlackHopinZoom Webinars
Industry Keywords
HR TechWorkforce ManagementSaaSEMEA MarketsCreative Agencies
About the role
Key responsibilities & impact- Support development and localisation of go-to-market strategies for French and German markets.
- Execute integrated regional marketing campaigns across multiple channels.
- Collaborate on EMEA-wide initiatives and partner-led campaigns.
- Contribute to demand generation and pipeline growth.
- Monitor regional market trends, competitive landscape, and customer insights.
- Plan and deliver a regional events calendar covering conferences, expos, virtual summits, hosted dinners, VIP roundtables, and closing events.
- Lead end-to-end event execution, including logistics, vendor management, budget tracking, and post-event reporting.
- Develop pre-event promotional campaigns across email, social, and paid channels.
- Test and iterate hybrid, interactive, and digital event formats.
- Analyse event attendance, lead quality, and pipeline influence.
- Partner with sales on lead handoff, follow-up, and pipeline tracking.
Requirements
What you’ll need- 3–5 years of experience in B2B marketing, with strong demonstrable experience in events and field marketing.
- Fluency or strong proficiency in French or German (strongly preferred).
- A track record of delivering high-quality events and campaigns in a fast-paced, growth-stage environment.
- Experience supporting or contributing to GTM strategy and understanding how marketing activity connects to revenue.
- Strong project management skills.
- Data-driven mindset; comfortable using event metrics and campaign data to evaluate performance and optimise future activity.
- Excellent communication and collaboration skills across marketing, sales, and external partners.
- Familiarity with virtual and hybrid event platforms such as Hopin and Zoom Webinars.
- Familiarity with marketing tools such as Inflection, Salesforce, Looker, and Canva.
- Familiarity with project management tools such as Asana and Slack.
- Willingness to travel across the EMEA region as required.
- Experience in EOR, HR tech, workforce management, or related SaaS environment is nice to have.
- Familiarity with HR and Finance buyer landscapes in France, Germany, or broader EMEA markets is nice to have.
- Experience working with external creative, PR, events, or media agencies is nice to have.
Benefits
Comp & perks- Flexible Time Off – Take the time you need to recharge.
- Parental Leave – Support for growing families.
- Health and Dental Insurance – Where applicable, to cover you and your loved ones.
- Retirement Savings + Employee Incentive Plan – Plan for the future while sharing our success.
- Equity
