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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in outbound prospecting and sales development, with a strong focus on engaging decision-makers and uncovering business needs. Proficient in utilizing CRM tools and sales engagement platforms to maintain accurate records and drive measurable sales activity.
Highest-signal resume keywords
Outbound ProspectingB2B Sales ExperienceSalesforce CRMStrong Writing SkillsHR Technology Sales
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Outbound ProspectingSales DevelopmentBusiness DevelopmentAccount-Based SalesSales Pipeline ManagementCold CallingEmail OutreachLead QualificationSales Opportunity GenerationData Analysis
Soft Skills
ConfidenceCuriosityPersistenceCollaborationCoachability
Tools & Technologies
SalesforceLinkedIn Sales NavigatorCRM ToolsSales Engagement PlatformsAI Tools
Industry Keywords
HR TechnologyPayrollEmployer of RecordBusiness ServicesGlobal Employment Challenges
About the role
Key responsibilities & impact- Prospect into target accounts by researching assigned companies, identifying key contacts, and engaging leaders across HR, People, Finance, Legal, and executive teams
- Execute outbound outreach through cold calls, personalized emails, and LinkedIn
- Identify relevant business signals and connect them to Pebl's offering
- Partner with Account Executives in weekly account planning to coordinate priorities, activity, ownership, and progress
- Source qualified meetings by uncovering hiring needs, business challenges, timing, and stakeholder involvement
- Document prospect needs, account research, and relevant stakeholders for productive sales conversations
- Test subject lines, messaging, call openers, and sequences using coaching and conversion data
- Maintain accurate account, contact, and activity records in CRM and sales engagement tools
- Build knowledge of global employment challenges, Pebl's solutions, and the competitive landscape
- Contribute qualified outbound conversations, accepted sales opportunities, outbound pipeline, target-account coverage, prospecting activity, AE collaboration, and accurate CRM records
Requirements
What you’ll need- Experience in outbound prospecting, sales development, business development, or a similar customer-facing role; B2B sales experience is preferred
- Confidence initiating conversations with new contacts and engaging decision-makers by phone
- Strong writing skills and ability to create concise, relevant outreach
- Curiosity about a company's business and ability to uncover potential needs
- Persistence and ability to handle objections and rejection professionally
- Strong organization across multiple accounts and outreach sequences
- Collaborative approach to Account Executive planning and ownership of agreed outbound actions
- Coachability and willingness to apply feedback, practice new approaches, and learn from results
- Comfort working toward measurable activity, meeting, and pipeline goals
- Prospecting into named accounts or supporting an account-based sales motion
- Experience selling HR technology, payroll, Employer of Record, or other business services
- Experience using Salesforce or similar CRM, LinkedIn Sales Navigator, prospecting databases, and sales engagement platforms
- Experience using AI tools for research and personalization while maintaining accuracy and sound judgment
Benefits
Comp & perks- Flexible Time Off
- Parental Leave
- Health and Dental Insurance, where applicable
- Retirement Savings + Employee Incentive Plan
