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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in outbound prospecting and sales development, with a strong focus on engaging decision-makers and uncovering business needs. Proficient in utilizing CRM tools and sales engagement platforms to maintain accurate records and drive measurable results.
Highest-signal resume keywords
Outbound ProspectingB2B Sales ExperienceSalesforce CRMLinkedIn Sales NavigatorHR Technology Sales
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales DevelopmentAccount-Based SalesCold CallingEmail OutreachMarket Research
Soft Skills
Strong Writing SkillsPersistenceCuriosityCollaborationCoachability
Tools & Technologies
SalesforceLinkedIn Sales NavigatorProspecting DatabasesSales Engagement PlatformsAI Tools
Industry Keywords
HR TechnologyEmployer of RecordBusiness ServicesInternational HiringMarket Expansion
About the role
Key responsibilities & impact- Prospect into target accounts by researching assigned companies, identifying key contacts, and engaging leaders across HR, People, Finance, Legal, and executive teams.
- Execute outbound outreach using cold calls, personalized emails, and LinkedIn.
- Identify signals such as international hiring, market expansion, acquisitions, or provider challenges and connect them to Pebl's offering.
- Partner with Account Executives in weekly account planning to coordinate priorities, activity, ownership, and progress.
- Source qualified meetings by uncovering hiring needs, business challenges, timing, and stakeholder involvement.
- Document prospect needs, account research, and relevant stakeholders for productive AE sales conversations.
- Test subject lines, messaging, call openers, and sequences using coaching and conversion data.
- Maintain accurate account, contact, and activity records in CRM and sales engagement tools.
- Build knowledge of global employment challenges, Pebl's solutions, and the competitive landscape.
- Contribute to pipeline through qualified meetings, accepted sales opportunities, outbound pipeline, account coverage, prospecting activity, AE collaboration, and accurate CRM records.
Requirements
What you’ll need- Experience in outbound prospecting, sales development, business development, or a similar customer-facing role; B2B sales experience is preferred.
- Confidence initiating conversations with new contacts and engaging decision-makers by phone.
- Strong writing skills and ability to create concise, relevant outreach.
- Curiosity about a company's business and the questions that uncover a potential need.
- Persistence and ability to handle objections and rejection professionally.
- Strong organization across multiple accounts and outreach sequences.
- Collaborative approach to Account Executive planning and ownership of agreed outbound actions.
- Coachability and willingness to apply feedback, practice new approaches, and learn from results.
- Comfort working toward measurable activity, meeting, and pipeline goals.
- Helpful experience with named-account prospecting or account-based sales motions.
- Helpful experience selling HR technology, payroll, Employer of Record, or other business services.
- Experience using Salesforce or a similar CRM, LinkedIn Sales Navigator, prospecting databases, and sales engagement platforms.
- Experience using AI tools for research and personalization while maintaining accuracy and sound judgment.
Benefits
Comp & perks- Flexible Time Off – Take the time you need to recharge.
- Parental Leave – Support for growing families.
- Health and Dental Insurance – Where applicable, to cover you and your loved ones.
- Retirement Savings + Employee Incentive Plan – Plan for the future while sharing our success.
