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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong sales acumen and relationship-building skills to drive revenue growth in the Northern Midwest territory. Proficient in utilizing CRM systems and Microsoft Office tools to manage customer interactions and sales activities effectively.
Highest-signal resume keywords
Sales ExperienceBusiness DevelopmentCustomer Relationship ManagementProduct DemonstrationMicrosoft Excel
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales TechniquesBusiness DevelopmentProduct KnowledgeCRM System ProficiencySales Forecasting
Soft Skills
Verbal CommunicationWritten CommunicationPersuasionPresentation SkillsRelationship Building
Tools & Technologies
Microsoft ExcelMicrosoft WordMicrosoft PowerPointMicrosoft OutlookSAP
Industry Keywords
Territory ManagementMarket ShareCustomer ExperienceTrade ShowsCustomer Feedback
About the role
Key responsibilities & impact- Own and grow the Northern Midwest territory by developing relationships with dealers, distributors, and end users
- Increase awareness and adoption of Pelican’s product portfolio throughout the region
- Identify new business opportunities and expand existing customer relationships to drive revenue growth
- Partner with dealers and channel partners to increase market share and strengthen customer partnerships
- Conduct customer visits, product demonstrations, and sales presentations independently and alongside dealer representatives or sales leadership
- Understand customer needs and recommend solutions that support their business
- Represent Pelican at trade shows, customer events, product demonstrations, and industry meetings
- Provide product training and educational sessions for dealers, customers, and sales partners
- Monitor market trends, competitive activity, and customer feedback to identify growth opportunities
- Maintain accurate sales activity, customer interactions, pipeline updates, and forecasts in Pelican’s CRM system
- Collaborate with Customer Service, Operations, and Supply Chain to support a positive customer experience from quote through delivery
Requirements
What you’ll need- 1–2 years of sales experience
- Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook
- Working knowledge of sales techniques and business development
- Ability to develop strong knowledge of Pelican products, the assigned territory, and company sales strategies
- Excellent verbal and written communication, persuasion, and presentation skills
- Ability to build relationships, identify opportunities, and work independently in a remote, field-based environment
- Ability to travel throughout the assigned territory
- SAP experience is a plus
Benefits
Comp & perks- Competitive base salary plus uncapped quarterly commission opportunities
- Mileage reimbursement for business travel throughout your territory
- Competitive paid time off plans
- Holiday pay
- Extra vacation purchase opportunities
- 401k plan with immediate match
- Health insurance options
- Pet insurance
- Health Savings Account Contribution
- Wellness Discount Program
- Global Mental Wellness Program
- Quarterly Employee Celebration Days
- Peer to Peer Recognition Program
- Service Recognition Program
- Amazing employee discount program on Pelican Products, Pelican branded apparel and gear
- Employee referral program
- Relaxed and casual work environment
- Regular opportunities to share feedback with leadership
- Structured performance evaluations
- Employee satisfaction and growth support