Marketing Research Analyst, Bilingual

Pelmorex Corp

. Shape and execute the annual research strategy and roadmap while managing and tracking the research budget .

Posted 10/7/2026full-timeOakville • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and executing primary research studies, including moderated user interviews and mixed-methods surveys, while effectively synthesizing complex data into actionable insights. Proficient in utilizing AI-assisted tools for research and maintaining strong relationships with research firms.

Highest-signal resume keywords

Primary Research DesignMixed-Methods SurveysQualitative User InterviewsAI-Assisted Research ToolsBilingual in English and French

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Primary ResearchQuantitative MethodsQualitative MethodsData AnalysisMarket Share TrackingUser Segmentation AnalysisConcept TestingSurvey DesignKPI ImplementationBudget Management

Soft Skills

Strategic ThinkingAttention to DetailSelf-StarterFact-CheckingClear Communication

Tools & Technologies

AI ToolsResearch ToolsData Processing SoftwareSurvey PlatformsPresentation Software

Industry Keywords

Market ResearchConsumer InsightsSyndicated ResearchDemographic TrendsResearch Budget Management

About the role

Key responsibilities & impact

Shape and execute the annual research strategy and roadmap while managing and tracking the research budget
Provide fact-based recommendations to Product and Marketing teams for consumer-centric product development
Track and analyze market share, reach, demographic trends, and category dynamics
Manage strategic research studies end-to-end using primary, secondary, and syndicated research
Conduct live qualitative user interviews and moderated testing sessions
Run early concept tests to validate consumer needs and hypotheses
Draft, execute, and analyze mixed-methods surveys
Collaborate on concept design, copy testing, usability, and satisfaction studies
Support user segmentation analysis based on digital platform behavior
Use AI tools for initial ideation and data processing with human oversight
Coordinate external research projects, including vendor evaluation, briefing, pricing negotiation, objectives, timelines, and survey design
Track research tool usage, pricing negotiations, invoicing, and renewals
Maintain relationships with Canadian research firms and intelligence providers
Implement and monitor KPIs measuring research impact on growth, engagement, and revenue
Support research initiatives for ElTiempo/Spain and the Sales Marketing Research Analyst as needed

Requirements

What you’ll need

Up to 5 years of hands-on experience designing and executing primary research studies, including moderated live user interviews, mixed-methods surveys, focus groups, and early-stage concept testing
Proficient in balancing primary qualitative and quantitative methods with secondary and syndicated data sources to solve complex business questions
Strategic thinking and ability to evaluate multiple products, platforms, and objectives
Ability to synthesize complex data sets into clear written reports and visual presentations
Familiarity with AI-assisted tools for research draft generation or processing
Strong fact-checking and ability to refine AI output
Self-starter with exceptional attention to detail in a fast-paced environment
Bilingual in English and French
University degree in Marketing, Market Research, Data Analytics, or equivalent practical experience
Eligible to work in Canada
Able to work in a hybrid model for the Oakville or Montreal office locations

Benefits

Comp & perks

Flexible Hybrid Work Environment
Retirement Savings Matching Plan (RRSP)
Personal Spending Account
Up to $500 to spend on anything related to physical, mental or financial well-being, in addition to the Health Care Spending Account
Summer Hours
17 Paid Days Off
13 Personal Days
Extra day off during the month of your birthday
IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team
Course Reimbursement Program
Open and transparent communication, including All Hands Meetings with the CEO
Pelmorex Learning Academy
Virtual counseling sessions
Frequent employee pulse surveys
Free online doctor visits with Maple Online Healthcare
Anonymous reporting platform