Pelmorex Corp

Strategist

• Optimize programmatic revenue by auditing bid dynamics, floor rules, auction mechanics, and fill rates across monetized assets
• Manage SSP vendor relationships, resolve integration issues, expand PMP capabilities, and secure optimal revenue terms
• Partner with Product, Design, and Engineering to develop, test, and launch innovative ad opportunities and formats
• Use LLMs and Generative AI to automate workflows, troubleshoot ad tags, map discrepancies, research technical issues, and analyze log-level data and bid landscapes
• Monitor and maintain dashboards for monetization metrics
• Support financial budgeting, revenue forecasting, and A/B testing plans for revenue optimization
• Serve as the internal sell-side expert and guide sales teams
• Align programmatic capabilities with broader business objectives

Programmatic & Data Strategist

• Serve as the sales expert on programmatic, data segments, and insights products, guiding sales teams to close deals and drive revenue
• Work with clients and partners to formulate programmatic strategies aligned with their goals
• Collaborate with the sales team on pitch support, client presentations, and campaign optimizations
• Apply LLMs and Generative AI to automate operational processes, synthesize complex datasets, and generate actionable insights for client and internal reports
• Provide data-based insights and recommendations to improve campaign outcomes and long-term relationships
• Monitor and maintain dashboards tracking monetization metrics and campaign performance
• Support financial budgeting, revenue forecasting, and test plans for revenue optimization
• Proactively research new opportunities and develop revenue-increasing strategies

Software Engineer

• Lead, mentor, and scale multiple engineering teams across Front-End, Data Engineering, and Platform Integration domains
• Drive career development, engineering culture, and cross-team alignment
• Define the unified technical roadmap across user-facing platforms, visualization dashboards, and big-data processing pipelines
• Participate in vendor selection, technical due diligence, contract negotiations, and ongoing relationship management
• Monitor AdTech trends, emerging regulations, cookieless identity solutions, and marketplace shifts
• Translate industry insights into strategic briefings and actionable technical roadmaps for executive leadership
• Own the end-to-end software development lifecycle, including code quality, performance metrics, data governance, and automated CI/CD deployment pipelines
• Partner with Product, Data Science, Ad Operations, and external AdTech partners
• Translate commercial objectives into scalable, future-proof platforms
• Oversee high-throughput data processing systems and machine-learning workflows
• Direct cloud cost optimization across hybrid and cloud environments, including GCP/BigQuery and Snowflake
• Ensure system reliability, security, accessibility (A11Y), and global ad privacy compliance
• Identify systemic dependencies and architectural bottlenecks
• Balance rapid commercial feature delivery with long-term platform health and refactoring initiatives
• Lead the technical strategy, end-to-end architecture, and organizational execution for data and advertising technology platforms
• Drive next-generation AdTech products across web, mobile, OTT, and connected platforms
• Scale high-throughput ad-delivery networks, maintain privacy and data compliance, optimize multi-cloud infrastructure spending, evaluate vendor partnerships, and advise on emerging AdTech trends

Senior Manager, AdTech Engineering

Data Scientist

• Own the vision, roadmap, commercial performance, and delivery of Pelmorex's data product portfolio: Audience Segments, Foot Traffic Attribution, and the Engagefront DSP.
• Set the market position for weather and location signals in the Canadian advertising market and translate it into marketable products.
• Track portfolio health, operational metrics, revenue targets, forecasts, and performance updates for leadership.
• Lead a team of three product managers.
• Set the direction for the data platform and make build, buy, and partner decisions with technology leadership.
• Implement privacy-safe data collaboration capabilities, including clean room approaches.
• Define packaging, pricing, and go-to-market for data collaboration capabilities.
• Set data source strategy and combine Pelmorex data assets to create value.
• Ensure productized data reaches clients, partners, ad platforms, and internal product teams through appropriate channels.
• Own data governance for the portfolio and operationalize Canadian privacy regulations.
• Translate regulatory changes into product requirements, consent architecture, data retention rules, and contractual terms.
• Establish review processes and documentation standards for new data use cases.
• Ensure responsible use of AI and automated decisioning in data products.
• Partner with Sales, Sales Operations, B2B, engineering, data science, Legal, Privacy, and consumer product teams.
• Develop data partnerships and collaboration agreements.
• Act as a senior voice with clients and partners on data strategy and product value.
• Track competitive and platform shifts and adjust the roadmap.
• Own insights, campaign effectiveness, attribution measurement, and business-impact reporting.
• Represent the data business to the executive team with quantified narratives, risks, and dependencies.

Senior Manager, Data Products

Frontend Engineer

• Build engaging, interactive, and community-driven experiences across The Weather Network and MétéoMédia mobile apps and digital platforms
• Partner with Product Managers to translate functional requirements and product vision into technical solutions
• Work with a Tech Lead to learn and follow infrastructure, architecture, and technical requirements
• Evaluate third-party libraries, integrate SaaS platforms, or build custom solutions based on project needs
• Prototype and test experimental technologies and UX approaches
• Build clean, maintainable, scalable, production-ready code for high-traffic environments
• Design, develop, and implement React features for web platforms
• Build and integrate real-time social functionality, including comment threads, likes, shares, user stories, and live chat modules
• Develop and optimize logged-in and premium user experiences across mobile apps and digital platforms
• Maintain responsiveness, accessibility, battery efficiency, and performance across mobile devices and web platforms
• Optimize code for smooth animations and low latency
• Write unit tests using a Test-Driven Development mindset
• Manage app release pipelines and CI/CD
• Support QA testing when required

Programmatic & Data Strategist

Programmatic & Data Strategist

Senior Manager, AdTech Engineering

Senior Manager, Data Products

Front End Developer – React, 12 month Contract