Integrated Marketing Manager

PEMCO

. Develop and maintain integrated marketing strategies across awareness, consideration, purchase, onboarding, engagement, retention, renewal, and advocacy .

Posted 9/22/2026full-timeUnited StatesMid-LevelSenior💰 $112,937 - $156,409 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies that enhance customer engagement and retention. Proficient in analyzing performance metrics and optimizing multi-channel campaigns to drive customer satisfaction and loyalty.

Highest-signal resume keywords

Integrated Marketing StrategyCustomer Journey MappingLifecycle Marketing ProgramsCRM and Segmentation StrategiesCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated MarketingCustomer MarketingDemand GenerationMulti-Channel Campaign ManagementCustomer Engagement StrategiesPerformance Metrics AnalysisMarketing AutomationCustomer AnalyticsProject ManagementCustomer Experience Frameworks

Soft Skills

Excellent CommunicationCollaborationProject ManagementCustomer Service OrientationTeam-Oriented

Tools & Technologies

CRM PlatformsMarketing Automation ToolsExcelWordPowerPointOutlook

Industry Keywords

InsuranceRegulated IndustryCustomer LifecycleRetention StrategiesStakeholder Relationships

About the role

Key responsibilities & impact

Develop and maintain integrated marketing strategies across awareness, consideration, purchase, onboarding, engagement, retention, renewal, and advocacy
Identify customer needs, friction points, and engagement opportunities throughout the customer lifecycle
Translate customer insights into marketing plans that improve satisfaction, loyalty, and long-term value
Ensure consistent messaging and experiences across customer touchpoints and channels
Lead lifecycle marketing programs to increase engagement, retention, renewal, and cross-sell opportunities
Design and execute onboarding communications for new customers
Develop member communication strategies supporting policy renewals and customer loyalty
Create targeted retention campaigns to reduce attrition
Evaluate lifecycle performance and optimize programs based on customer behavior and business outcomes
Plan, execute, and optimize integrated marketing campaigns
Coordinate campaign development across owned, earned, paid, and partner channels
Define campaign objectives, audiences, messaging, tactics, measurement approaches, and timelines
Collaborate with creative teams and agencies on campaign assets
Manage activation across email, digital and paid media, social media, websites, direct mail, agent and partner communications, in-app experiences, and internal communication channels
Optimize channel mix based on audience behavior, objectives, and performance data
Serve as a marketing partner to Distribution, agency, affinity, and business partners
Develop co-marketing and partner marketing initiatives
Align partner goals, messaging, campaign execution, and measurement
Develop marketing resources and communication tools for partners
Establish KPIs and success metrics aligned with business objectives
Monitor, analyze, and report campaign effectiveness
Recommend improvements in targeting, messaging, channel optimization, and customer journey enhancements
Create executive-ready performance reports and presentations
Partner with analytics teams to identify trends and opportunities
Collaborate with Product, Distribution, Customer Experience, Digital, Brand, Creative, Communications, Data & Analytics, and Technology teams
Build stakeholder relationships and align initiatives
Manage project timelines, priorities, and resources
Champion testing, learning, customer-centered decision-making, and results-driven marketing
Support the PEMCO brand and contribute to recruiting top talent
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, or related field
5–8+ years of progressive experience in integrated marketing, customer marketing, lifecycle marketing, demand generation, or related disciplines
Experience managing multi-channel campaigns from strategy through execution and measurement
Experience developing customer journey or lifecycle marketing programs
Strong understanding of CRM, segmentation, customer engagement, and retention strategies
Ability to analyze performance metrics and translate insights into action
Excellent communication, collaboration, and project management skills
Ability to manage multiple priorities in a fast-paced, matrixed environment
Experience in insurance or another highly regulated industry preferred
Experience with customer journey mapping and customer experience frameworks preferred
Familiarity with marketing automation and CRM platforms preferred
Experience supporting partner, channel, or affinity marketing programs preferred
Experience working with customer analytics and performance reporting tools preferred
Skilled proficiency in Excel, Word, PowerPoint, and Outlook
Strong customer service orientation and relentless focus on the customer
Ability to succeed in a team-oriented, collaborative environment
Must reside and work from Washington, Oregon, or Idaho
Occasional travel to headquarters in Seattle, Washington

Benefits

Comp & perks

Medical, dental, and vision plans with generous employer premium cost shares
Employer-paid basic life and accidental death & dismemberment insurance
Long- and short-term disability coverage
401(k) plan with a 2-for-1 employer match on the first 6% employee pre-tax and/or Roth deferral
Vacation and eight paid holidays
Four floating holidays
Up to ten days of sick leave immediately upon hire
Paid bereavement, jury duty, and employee volunteering leave
Education Assistance Program after one year of service
Scholarship program for children of PEMCO employees after one year of service
Children’s birthday gift program
Flexible Spending Accounts
Employee Assistance Program
Charitable gift matching
Discretionary bonuses
Tiered sales commissions and/or incentives
Remote work with occasional travel to PEMCO headquarters in Seattle, WA